Scion | News/Press Releases

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06.23.2008
SCION MARKS ITS FIFTH ANNIVERSARY - FOCUSED AND CREATIVE IDEAS CONTINUE
[Press Release]
June marks Scion's five-year anniversary of being on sale in the United States. At launch, the brand's goals were to bring young customers to the Toyota family, and implement a new business model.

05.16.2008
SCION ANNOUNCES PRICING FOR LIMITED EDITION xD RELEASE SERIES 1.0
[Press Release]
Scion announced today that the third limited-production Scion for 2008, the xD Release Series 1.0 (xD RS 1.0), will be available at dealer showrooms beginning in June.

04.14.2008
KEN GUSHI AND RS*R SCION tC REACH TOP 16 AT FIRST FORMULA DRIFT APPEARANCE
[Press Release]
In their first race together, the RS*R Scion tC drift car and driver Ken Gushi overcame early mechanical problems to make the Top 16 in Formula DRIFT's Streets of Long Beach competition on April 12.

04.08.2008
SCION REFRESHES SCIONRACING.COM - SITE PROVIDES RARE UP CLOSE LOOK AT DRIVING TEAM
[Press Release]
Scion’s racing website (ScionRacing.com) will undergo a transformation on April 8, 2008, to include more captivating features and components.

03.19.2008
SCION REVEALS HAKO COUPE CONCEPT AT THE 2008 NEW YORK INTERNATIONAL AUTO SHOW
[Press Release]
Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show.

12.18.2007
SCION tC TO RACE IN GRAND-AM KONI CHALLENGE SERIES AND NASA PERFORMANCE TOURING
[Press Release]
The Scion tC managed by the Jackson-Dawson (JD) team will race in select Grand-Am KONI Challenge Series Street Tuner (ST) class races during the 2008 season.

10.22.2007
RAN TAKES CHAMPIONSHIP, PERSONETT SETS NEW RECORDS AND WINS RACE AT NHRA SPORT COMPACT WORLD FINALS
[Press Release]
Kenny Tran took home the World Championship in the Hot Rod segment this past weekend at the seventh annual National Hot Rod Association (NHRA) Sport Compact World Finals at the Pomona Raceway in Pomona, Calif. Brad Personett, who won his third Pro RWD Championship two weeks ago, took the race and set new elapsed time (e.t.) and speed records.

08.27.2007
RADO LOOKS FORWARD TO U.S. NATIONALS
[Press Release]
The worlds biggest and richest drag race is taking place over the labor day holiday weekend and once again the NHRA will be showing off the fastest Sport Compact racecars in the world as the stars of Pro-FWD and Pro-RWD compete for honors alongside the Nitro powered Funny cars and Top-fuel dragsters of legendary racers such as John Force, Kenny Bernstein and a host of other household names.

10.31.2007
SCION PARTNERS WITH RIDEMAKERZ TO BUILD CUSTOMIZABLE xB'S FOR KIDS OF ALL AGE
[Press Release]
Scion today announced its partnership with RIDEMAKERZ™, an innovative new toy car customization retailer inspired by Build-A-Bear Workshop®.

10.08.2007
SCION RACERS TAKE ENGLISHTOWN
[Press Release]
Scion drag racers Brad Personett, Kenny Tran and Leslie Armendariz had an exciting weekend at the National Hot Rod Association (NHRA) Sport Compact Fall Nationals, at Old Bridge Township Raceway Park in Englishtown, N.J., when they won their segments in their tC sports coupes.

07.13.2007
SCION ANNOUNCES PRICING FOR ALL-NEW 2008 xD - THE THIRD VEHICLE IN THE LINEUP
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 xD.

05.31.2007
SCION ANNOUNCES PRICING FOR 2008 tC
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced pricing today for the 2008 tC sports coupe and tC Spec Package models. The 2008 tC and tC Spec Package will be available at dealerships next month.

05.21.2007
FIVE AXIS LAUNCHES FULL LINE UP OF SCION STYLING ACCESSORIES
[Press Release]
Five Axis Models is proud to announce the launch of a complete line of styling components that lives up to the legendary design house’s reputation for quality and innovation.

04.05.2007
SCION ANNOUNCES PRICING FOR ALL-NEW 2008 xB
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2008 xB.

04.02.2007
BRAD PERSONETT AND KENNY TRAN WIN IN SECOND RACE OF SEASON LESLIE ARMENDARIZ SETS E.T. RECORD
[Press Release]
Brad Personett and Kenny Tran, in their tC sports coupes, won their segments this past weekend at the Palm Beach National Hot Rod Association (NHRA) Sport Compact Nationals at Moroso Motorsports Park in Jupiter, Florida.

01.19.2007
SCION TO REVEAL TWO ALL-NEW MODELS AT 2007 CHICAGO AUTO SHOW
[Press Release]
Scion will stage the world premiere of two all-new 2008 models at the 2007 Chicago Auto Show. These two vehicles are the successors to the current generation xA and xB.

01.05.2007
tC RELEASE SERIES 3.0 ON DISPLAY AT THE 2007 NORTH AMERICAN INTERNATIONAL AUTO SHOW
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the tC Release Series 3.0 (tC R.S. 3.0) will be on display at the 2007 North American International Auto Show and hit dealer showrooms beginning in mid-February.

10.24.2006
SCION ANNOUNCES SAFETY RECALL ON CERTAIN 2005 AND 2006 SCION tC SPORTS COUPES
[Press Release]
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., will launch a voluntary Safety Recall with the National Highway Traffic Safety Administration (NHTSA) involving approximately 30,000 tC sports coupes from the 2005 and 2006 model year.

10.23.2006
PERSONETT, DURST-ARMENDARIZ AND RADO RUN IN THE FINALS AT NITTO NHRA POMONA SPORT COMPACT WORLD FINALS
[Press Release]
Scion Racing had some of its best runs this past weekend at the sixth annual Nitto National Hot Rod Association (NHRA) Sport Compact World Finals at the Pomona Raceway in Pomona, Calif.

10.13.2006
SCION ANNOUNCES PRICING FOR xB RELEASE SERIES 4.0 – THE FINAL LIMITED PRODUCTION FOR 2006
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the fourth and last limited production Scion for 2006, the xB Release Series 4.0 (xB R.S. 4.0), will hit dealer showrooms next month.

09.11.2006
SCION, A MARQUE OF TOYOTA MOTOR SALES U.S.A., INC. AND DENTSU AMERICA, INC. ANNOUNCE THE RELEASE OF "SCION PSP PERSONALIZATION"
[Press Release]
Scion, a marque of Toyota Motor Sales U.S.A., Inc. and Dentsu America, Inc. announce the release of "Scion PSP Personalization" - a first of its kind packaged digital magazine for Sony PSP™ owners featuring a graphic flipbook of customized Scions, wallpapers, videos and music in a custom bundled installer for PC and Mac.

01.13.2006
TOYOTA ANNOUNCES PRICE ADJUSTMENTS ON EIGHT 2006 MODELS
[Press Release]
Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for eight models in its Toyota and Scion vehicle lineup.

12.09.2006
SCION ANNOUNCES MID-YEAR PRICE ADJUSTMENT FOR xB
[Press Release]
Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., today announced mid-year price adjustments for the 2006 Scion xB, which receives an updated interior and new exterior colors.

09.05.2006
BRAD PERSONETT TAKES HIS TITAN MOTORSPORTS SCION tC TO THE WINNERS CIRCLE AT THE MAC TOOLS US NATIONALS
[Press Release]
This past Labor Day weekend, Scion's Brad Personett took his Pro RWD Titan Motorsports tC to the winners circle for the second time in a row at the National Hot Rod Association (NHRA) Powerade Drag Racing Series.

07.11.2006
SCION RACING ADDS FOURTH DRIVER TO ITS TEAM AT NHRA LAS VEGAS SPORT COMPACT NATIONALS
[Press Release]
Scion Racing, now in its second year on the NHRA Sport Compact Class circuit, has announced the addition of veteran racer Kenny Tran to its talented team of drivers.

05.01.2006
SCION LAUNCHES OPTOMIZE – A NEW ACCESSORIES AND APPAREL PROGRAM
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced today the launch of its new aftermarket accessory program, Optomize.

04.12.2006
SCION UNVEILS FUSE SPORTS COUPE CONCEPT
[Press Release]
Scion, from Toyota Motor Sales, U.S.A., Inc., unveiled the all-new FUSE Sports Coupe Concept vehicle at a press conference today at the 2006 New York Auto International Show.

03.22.2006
SCION ANNOUNCES PRICING FOR tC RELEASE SERIES 2.0
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the second limited-production Scion for 2006, the tC Release Series 2.0 (tC R.S. 2.0), hits dealer showrooms beginning in mid-April.

10.18.2005
SCION ANNOUNCES SPECIAL SERVICE CAMPAIGN ON SELECTED tCs
[Press Release]
Toyota Motor Sales (TMS), U.S.A., Inc., will launch a voluntary Special Service Campaign with the National Highway Traffic Safety Administration (NHTSA).

10.17.2005
TRD SUPERCHARGER NOW AVAILABLE FOR SCION tC SPORTS COUPE
[Press Release]
Toyota Racing Development (TRD) and Scion announced today that a TRD supercharger for the Scion tC sports coupe will be available through dealerships beginning today.

10.05.2005
TOYOTA PRO/CELEBRITY SCION tC MAKES ITS DEBUT AT 2005 CALIFORNIA INTERNATIONAL AUTO SHOWTOYOTA MOTORSPORTS AND SCION ANNOUNCED TODAY THE SCION tC SPORTS COUPE WILL BE THE NEW OFFICIAL VEHICLE OF THE TOYOTA PRO.CELEBRITY RACE.
[Press Release]
Toyota Motorsports and Scion announced today the Scion tC sports coupe will be the new official vehicle of the Toyota Pro/Celebrity Race.1

09.30.2005
SCION LAUNCHES ONLINE MACROMEDIA FLASH CONTEST "SCION F8"
[Press Release]
Scion today announced Scion F8, a new online contest using Macromedia® Flash® Professional 8 software that will reach out to creative computer aficionados.

06.03.2005
SCION RACING MAKES ITS DEBUT AT MOROSO MOTORSPORTS PARK
[Press Release]
Scion is entering the motorsports arena with Scion Racing and has partnered with Sport Compact drag racing stars Christian Rado of WORLD Racing and Leslie Durst of Horizon Motorsports.

03.23.2005
SCION ANNOUNCES THE FIRST LIMITED EDITION tC
[Press Release]
The Scion tC sports coupe, on sale since July 2004, takes on a whole new personality as a limited edition. The 2005 tC Release Series 1.0 is on display during media days at the 2005 New York International Auto Show.

03.09.2005
SCION VIDEOGAME TOURNAMENT? PLAY SOME GAMES, WIN A SCION!
[From IGN.com]
Starting March 19, the National VGL Console Video Gaming Tournament Tour (or NVGLCVGTT) will kick off at Scion dealerships in 37 different cities throughout the U.S.

01.10.2005
SCION ANNOUNCES THIRD LIMITED EDITION VEHICLE - THE 2005 xB RELEASE SERIES 2.0
[Press Release]
Scion, from Toyota Motor Sales, U.S.A., Inc., announced today that a limited-production xB Release Series 2.0 will go on sale this March.

08.03.2004
SCION ANNOUNCES FIRST FULL MONTH OF NATIONWIDE SALES FOR SCION xA, xB AND ALL-NEW tC
[Press Release]
Scion, the new line of cars from Toyota Motor Sales (TMS), U.S.A., Inc., reported July sales of 14,793 units. July represented the first full month of nationwide sales for all three Scion vehicles - the xA subcompact, xB urban utility vehicle and the all-new tC sports coupe. Calendar-year-to-date sales for Scion totaled 46,016.

05.25.2004
SCION tC: YOUTHFUL LOOKS, TOYOTA ENGINEERING
[From WordsAuto.com]
The new Scion tC offers the best of all worlds: Toyota engineering, Lexus-like refinement and a fun-quotient tailor-made for Generation Y.

03.02.2004
BEST GAS MILEAGE CARS
[From cnn/money]
These cars top the rankings in the United States Department of Energy and Environmental Protection Agency's 2004 Fuel Economy Guide. These are the cars that got the best gas mileage, according to government tests...

03.02.2004
SCION REPORTS STRONG FEBRUARY AFTER BEGINNING NATIONAL ROLLOUT
[Press Release]
Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the tC Release Series 3.0 (tC R.S. 3.0) will be on display at the 2007 North American International Auto Show and hit dealer showrooms beginning in mid-February.

02.03.2004
ORLANDO GRADUATE STUDENT WINS NEW SCION xB AND $5,000 IN ACCESSORIES. SOUTHEAST TOYOTA DISTRIBUTORS LAUNCHES ALL-NEW PRODUCT LINE
[Press Release]
Southeast Toyota Distributors, LLC (SET) today announced the launch of an all-new vehicle product line called Scion and the recipient of its Win a Scion Sweepstakes. Clayton Yonce, 23, of Orlando, Fla., has won a Scion xB and $5,000 to customize it with Scion-installed accessories. The xB is one of two, exciting new Scion models going on sale today at 105 Scion dealerships throughout the southeast.

01.16.2004
DETROIT AUTO SHOW 2004 - HIGHLIGHTS
[From Car Design News]
In June, the Gen Y-oriented Scion marque from Toyota will be rolled out throughout the US. And alongside the xA hatch and the xB, er, box, there will be the tC coupe...

01.05.2004
SCION STAGES WORLD PREMIER OF ALL-NEW tC SPORTS COUPE AT 2004 NORTH AMERICAN INTERNATIONAL AUTO SHOW
[Press Release]
Scion, the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the all-new tC sports coupe at a press conference today at the 2004 North American International Auto Show (NAIAS) in Detroit.

07.30.2003
2004 SCION xB - A BOX OF POSSIBILITIES
[From carsmart.com]
"On the day I received my first-ever set of car keys, the first thing I did - after driving around town like a free bird - was place a bumper sticker on the rear chrome bumper...

06.20.2003
TOYOTA'S FASHIONABLE YOUNGSTERS ENTER THE SCENE
[From thecarconnection.com]
Not typically a risk-taker, Toyota Motor Sales U.S.A. is taking a pretty big risk with Scion, its new youth-oriented brand. But it's a calculated one...

03.24.2003
WHAT IS A SCION?
[From IGN]
Someone you know owns a Toyota and they probably love it. They're also probably significantly older than you --the owners, not the cars.

06.09.2003
ALL-NEW SCION VEHICLES GO ON SALE TODAY IN 105 CALIFORNIA DEALERSHIPS
[Press Release]
SCION'S FIRST TWO PRODUCTION MODELS, xA AND xB, GO ON SALE TODAY IN CALIFORNIA AT 105 DEALERSHIPS.

01.02.2003
SCION LAUNCHES FIRST TWO PRODUCTS– xA AND xB - AT 2003 GREATER LOS ANGELES AUTO SHOW
[Press Release]
Scion, the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc, today unveiled at the 2003 Greater Los Angeles Auto Show the xA and xB, the first two production models from the newest brand in the automotive industry.

11.06.2002
Six Uniquely Modified Scion Vehicles On Display At SEMA
[Press Release]
SCION, WHEN IT LAUNCHES IN JUNE 2003 IN CALIFORNIA, WILL HAVE SPECIAL APPEAL TO CAR ENTHUSIASTS WHOSE INTERESTS RANGE FROM A FEW SIMPLE COSMETIC ENHANCEMENT

11.06.2002
SCION UNVEILS DEALER SHOWROOM ENVIRONMENT AND ANNOUNCES VEHICLE PERSONALIZATION OPPORTUNITIES TO FULL PERFORMANCE CUSTOMIZATION.
[Press Release]
Scion, an all-new line of cars from Toyota, today introduced the design of the Scion dealer showroom during a press conference at the 2002 Specialty Equipment Market Association (SEMA) convention.

07.15.2002
SCION ANNOUNCES MARKETING PARTNERS
[Press Release]
Last March, Toyota Motor Sales, U.S.A., Inc., unveiled Scion at the New York International Auto Show, as a new line of vehicles aimed at a new generation of consumers who actively seek-out the latest trends in style and innovation.

03.27.2002
TOYOTA PREMIERES SCION AT 2002 NEW YORK INTERNATIONAL AUTO SHOW
[Press Release]
Toyota Motor Sales (TMS), U.S.A., Inc., announced the launch of Scion during a press conference today at the 2002 New York International Auto Show.

03.27.2002
TOYOTA'S SCION WORLD PREMIERE FEATURES bbX CONCEPT VEHICLE AT THE 2002 NEW YORK INTERNATIONAL AUTO SHOW
[Press Release]
The Scion bbX concept vehicle today was unveiled at a press conference at the 2002 New York International Auto Show.

03.27.2002
TOYOTA'S SCION WORLD PREMIERE FEATURES ccX CONCEPT AT 2002 NEW YORK INTERNATIONAL AUTO SHOW
[Press Release]
The Toyota Concept Coupe Crossover (ccX) was shown today at the debut press conference for Scion, an all new line of vehicles that will be offered by Toyota beginning in June '03.

No Date
SCION'S EVOLUTION OF THE TRADITIONAL CAR BUYING PROCESS
[From Lets Talk Cars]
Scion, the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc, will sell its first two production models, xA and xB, in approximately 105 California dealership showrooms beginning in June...

SCION MARKS ITS FIFTH ANNIVERSARY - FOCUSED AND CREATIVE IDEAS CONTINUE

TORRANCE, Calif. - June 23, 2008 - June marks Scion's five-year anniversary of being on sale in the United States. At launch, the brand's goals were to bring young customers to the Toyota family, and implement a new business model.

"In five short years, Scion has succeeded in hitting these marks," said Jack Hollis, Scion vice president. "It has the youngest median age in the automotive industry, 31, and nearly 72 percent of owners are new to the Toyota family. These are the elements we measure to determine if the brand is successful. In addition we're proud to have an enthusiastic owner base and to bring new products, processes and marketing to the automotive market."

Scion's first two models were the iconic xB urban utility vehicle and xA muscular subcompact five-door. Next came the tC sports coupe. Most recently the xD four-door aggressive five door hatch subcompact was added to the line-up. Scion has always used innovative marketing to convey its messages about the products and brand.

Youth Marketing
Scion's ability to tap into the youth market has not gone unnoticed. The automotive industry has observed and taken note as Scion has managed to break through the advertising and marketing clutter. Today's youth are constantly targeted by marketers so Scion approaches each campaign differently to engage consumers.

For example, to help begin this dialogue with young consumers, Scion advertises in highly targeted, niche lifestyle and tuner magazines and runs TV spots on late night cable. Guerilla marketing efforts, including street teams have also been effective tools in reaching trendsetting youth. Recently, Scion utilized street teams in urban locations to engage consumers and inform them about the latest Release Series vehicles.

Scion also engages consumers on the internet, while providing an entertaining experience. The brand's Broadband entertainment on Scion.com offers six different channels which feature film shorts, music, Radio17, and the inside scoop on Scion events and what's hot globally.

In addition, Scion also has a presence in several virtual worlds, including Whyville, Second Life, Gaia Online and There.com, where users engage the brand either through activities like customizing virtual Scion vehicles, racing virtual Scions, socializing in a larger than life Scion vehicle or learning how cars work. Scion works directly with each world to determine what type of experience would best benefit the site's users and enhance their participation.

Motorsports is another area where Scion is active. The tC has been drag racing for four seasons in various National Hot Rod Association (NHRA), Number One Parts Incorporated (NOPI) Drag Racing Association (NDRA), Battle of the Imports (BOTI) and American Drag Racing League (ADRL) events. Scion drag racers include Leslie Armendariz, Christian Rado, Gary White and NHRA Sport Compact Hot Rod champion, Kenny Tran. Rado also participates in Time Attack events with the tC.

The tC is proving successful in road racing as well with the Marshall Pruett Motorsports Engineering (MPME) team which finished the 25 Hours of Thunderhill endurance road race. The Jackson-Dawson (JD) Communications road race car driven by Dan Gardner placed second nationally in the National Auto Sport Association (NASA) Performance Touring E series.

Scion became a Formula Drift participant this season with young drifting veteran Ken Gushi and the rear-wheel-drive modified RS*R Scion tC.

Lifestyle Marketing
The brand's lifestyle marketing is popular with Scion enthusiasts and the creative community. Scion has been supportive of the creative community as personalization, independent thinking and creativity are pillars of the brand philosophy. Each year, Scion hosts over 1,000 music and art events nationwide. These free events provide a different platform for emerging artists to showcase their talent to both new audiences and loyal fans.

Scion's involvement in the artistic community began when the brand commissioned up-and-coming artists to paint vehicles. This evolved into the Installation Art Tour. Scion has raised over $160,000 for charities with a creative focus over the last four years through its annual tour. The traveling exhibit visits select cities nationwide and the pieces are auctioned off at the end of the tour. In addition, the Scion Installation L.A. Gallery in Culver City hosts various shows throughout the year.

Scion also works with artists and builders to create imaginative, outrageous and extremely customized vehicles for the Specialty Equipment Market Association (SEMA) Show every year. Past creatives who have worked with Scion include Mr. Cartoon, Futura, Justin Hampton, David Choe, Mike Giant, and Sage Vaughn.

In its continual effort to show support for artists in the music industry, Scion's own record label, Scion A/V, covers all production, licensing and distribution costs so artists can then distribute their music for promotion. Scion has teamed with artists such as GZA, 45 King, Big Daddy Kane, Percee P, Connie Price and the Keystones, Dakah, Little Brother, and Ghostface Killah.

In addition, since launch the brand has released more than 20 CD samplers that are distributed for free at Scion events and feature up and coming artists. Wax Poetics, Vice Records, Flosstradamus, IHEARTCOMIX, Ninja Tune, Fool's Gold and LA Riots, are just a few of the collaborators on previous CDs.

The Heart of the Brand - Owners
"Today Scion is more than 600,000 owners strong. Scion truly values its owners and the enthusiasm they have for the brand," said Hollis. "For many owners the brand is much more than a car, it's a lifestyle."

These owners share a similar passion for vehicle modification and the Scion community is like family. They have always been a driving force behind Scion and Scion has embraced their desire to co-create and co-own the brand. In fact, owners input contributed to the design of the second generation xB. Owners will continue to influence and contribute to Scion as the brand plots its future course.

To celebrate its owners, and provide them with opportunities to meet each other and share their love for the brand with other owners and consumers, Scion has hosted many events on the dealer, regional and national level. Events range from casual barbecues to driving caravans to community projects to meeting at the track. The enthusiasts are invited to meet, mingle, have refreshments, participate in car shows, and enjoy entertainment. Owners value the camaraderie and the fun surprises Scion has to offer them.

Scion also offers owners a VIP experience at select drag and drift racing events. Owners may be offered preferred parking, refreshments and entrance to the venue or a car show.

A Different Process and Product
Scion's successful business process focuses on the expectations and behavior of today's young consumers. These consumers perform extensive research before purchasing, rely on word-of-mouth recommendations, use customization in all aspects of their lives and appreciate an authentic and timely transaction.

Scion.com and the dealership showroom let customers explore at their leisure and allow customers to shop in a no pressure environment.

"Scion products are unique to the industry as they are sold monospec, allowing customers to customize their vehicles." said Hollis. Scion's generous standard features include a 160-watt maximum output Pioneer audio system with iPod connectivity; steering wheel audio controls; power windows, mirrors and door locks; air conditioning; an anti-lock brake system; front airbags; front and rear side curtain airbags; front seat-mounted side airbags; and cruise control.

Creativity and personalization are core brand values. Scion offers more than 40 Scion and TRD accessories for each model including alloy wheels, audio, navigation, rear spoiler, shift knobs and fog lights. More than 50 percent of Scion customers modify their vehicle. Additional branded aftermarket accessories are also available through Scion's Optomize program which provides customers access to additional aftermarket parts and accessories via their Scion dealership.

Scion's Release Series vehicles also offer customers a way to express their originality via very exclusive, individually numbered vehicles. The limited quantity Release Series are an innovative package with fresh accessories and a special exterior color not available on standard models. Since inception, Scion has issued five Release Series xBs, four tCs, three xAs and one xD.

In addition to a unique product, customers appreciate Scion's pure price model. The "Pure Price" solution is a way to meet the buyers' desire for consistency and transparency. It means that the dealership's advertised price equals the actual transaction price. This principle applies to the vehicle, accessories, finance and insurance."We believe that by meeting buyers' expectations and ensuring transparency and efficiency, we will make a solid customer connection at the dealership," said Hollis. "This connection translates into advocacy for our retailers, for us as a manufacturer and the Toyota family."

Scion Customer Experience
Scion's business model also includes the Customer Experience Center, which features contact via phone, email, mail and chat. Almost half of the contacts received are phone calls, while email and chat, a popular form of communication with young customers, receive over 20 percent of the volume respectively. Chat, primarily used by customers 21 to 30 years old, launched with the Scion brand and was an industry first.

What's Next?
"Scion's goals are the same as they were when the brand started, to attract young trendsetting customers and to bring new customers who had never considered Toyota to the Toyota family of brands," said Hollis.

The brand launched in 105 California dealerships on June 9, 2003 with the xB and xA. In June 2004, Scion's national rollout was complete with 783 dealers and the tC launched nationwide. Scion stopped the production of the xA and xB in December 2006 to prepare for the next generation of product. That same month at an unprecedented owner event, Scion revealed the second-generation xB and all-new xD which went on sale in May 2007 and August 2007 respectively. As of June 2008, 982 out of 1,231 Toyota dealers nationwide are Scion dealers as well. Scion has sold over 620,000 units since inception through May 2008. With polarizing product, targeted marketing and a unique sales process Scion does not try to be everything to everyone.

"Scion will continue to push the envelope in all key areas of its business, from marketing to product, to the in-dealership experience to ensure that the brand stays personally connected to its target and on the leading edge."

SCION ANNOUNCES PRICING FOR LIMITED EDITION xD RELEASE SERIES 1.0

TORRANCE, Calif. - May 16, 2008 - Scion announced today that the third limited-production Scion for 2008, the xD Release Series 1.0 (xD RS 1.0), will be available at dealer showrooms beginning in June.

The 2008 xD RS 1.0 features Hot Lava exterior paint. This first limited edition xD will turn heads with a DAMD body kit, rear spoiler, Release Series wheel covers and TRD lowering springs. Inside, the xD RS 1.0 will feature Hot Lava accented seats and interior trim, and a RAZO Release Series shift knob. Like all Release Series vehicles, an individually numbered badge completes the uniqueness of this vehicle.

Only 2,000 units of the xD RS 1.0 will be built. The xD RS 1.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,999 over the base price of the xD. The manual transmission xD carries a base MSRP of $14,550, while the MSRP for the automatic transmission model is $15,350.

The delivery, processing and handling (DPH) fee for all Scion models is $620 and is not included in the MSRP. DPH fees for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

KEN GUSHI AND RS*R SCION tC REACH TOP 16 AT FIRST FORMULA DRIFT APPEARANCE

TORRANCE, Calif. - April 14, 2008 - In their first race together, the RS*R Scion tC drift car and driver Ken Gushi overcame early mechanical problems to make the Top 16 in Formula DRIFT's Streets of Long Beach competition on April 12. Scion was the first import original equipment manufacturer (OEM) to make the Top 16 in its first Formula DRIFT event.

During practice on April 11, Gushi and the RS*R Scion tC were faced with a broken axle which the RS*R team quickly remedied to get the drift car back on the track for afternoon runs.

Gushi entered the season seeded 13th and made an impressive run, with a score of 89.17 and a 57.4 mph entry speed, to qualify 10th.

In the tandem Top 16 battle, Gushi and the RS*R Scion tC faced last year's Formula DRIFT Streets of Long Beach winner Mitsuru Haruguchi in his 1999 Nissan S15. Gushi followed Haruguchi on the first tandem run and held a good line, however the gap between the two drift cars gave Haruguchi the 7-5 advantage. Gushi lead Haruguchi on the second tandem run, but was unable to move on to the Great Eight. Haruguchi took a shallow line to close the gap between the Nissan and the RS*R Scion tC.

"This car exceeded my expectations overall, especially with the limited testing beforehand," said Gushi of the RS*R Scion tC's first event. "I can't wait for Road Atlanta."

The RS*R Scion tC will participate in the next Formula Drift event, Road Atlanta in Braselton, Ga. on May 10.

Scion's drift car is based on its most popular model, the tC sports coupe. RS*R, acclaimed exhaust and suspension manufacturer, turned the factory built front-wheel drive tC into a drifting contender through a rear-wheel drive conversion. In addition to RS*R and Scion sponsors include Toyo Tires, XM Radio, Rogue Status, BASF, Mobil 1, Sparco, Enkei, AEM, Proceed and Meguiar's.

SCION REFRESHES SCIONRACING.COM - SITE PROVIDES RARE UP CLOSE LOOK AT DRIVING TEAM

TORRANCE, Calif. - April 8, 2008 - Scion’s racing website (ScionRacing.com) will undergo a transformation on April 8, 2008, to include more captivating features and components. The additions are aimed at substantially enhancing Scion Racing enthusiasts’ experience with the drivers and their cars. ScionRacing.com will integrate flash with many new features.

Upon entering the site, viewers will quickly identify how racing has become an integral part of the Scion brand. The three categories of racing highlighted include drifting, drag racing, and time attack and road racing. The Scion team is impressive including drifter Ken Gushi, drag racers Leslie Armendariz, Christian Rado, Kenny Tran, and Gary White, along with time attack and road racers Dan Gardner and Gary Sheehan.

Scion understands that many racing enthusiasts long for a more in depth knowledge of drivers, particularly because it is rare to really see what is happening inside a car during a race. As a result, the enhanced Scion site will give viewers a more comprehensive look at each driver, and include not only bios but also a media gallery of drivers and teams, racing schedules, and a forum for fans to ask questions directly to the drivers. And for diehard fans who need more – the site comes complete with a Scion Racing gear store.

The decision to implement these changes reflects Scion’s increased commitment to the racing community.

Scion partnered with DHAP Digital, Inc. for the redesign of ScionRacing.com.

SCION REVEALS HAKO COUPE CONCEPT AT THE 2008 NEW YORK INTERNATIONAL AUTO SHOW

NEW YORK, NY - March 19, 2008 - Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show.

Scion’s Hako Coupe was developed by Tokyo Design Division, which studied global, youth-inspired trends. Japanese and American youth cultures often influence each other and are interpreted with a unique twist. The Hako Coupe Concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.

“Scion’s Hako Coupe Concept embodies a distinct global perspective on today’s youth,” said Jack Hollis, Scion vice president. “This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB’s iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box.”

Tokyo Design developed the Hako Coupe with classic American coupes in mind. The car’s geometric profile conveys a powerful stance in a compact and bold package. Its trapezoidal LED headlights lie parallel with a large and aggressive, rectangular upper grille. The lower rectangular grille anchors the front fascia and continues to communicate the Hako’s aggressive attitude. Round fog lights, symmetrically placed high on the front bumper, have integrated turn signals.

The Hako’s silhouette is accentuated by slim, race-car-inspired side mirrors that also feature integrated turn signals. Powerful, flared fenders add dimension and contrast to the concept’s boxy shape and smooth surface planes. The Hako concept hugs the road with custom 18-inch deep dish five-spoke wheels and tires with a “Scion” custom tread.

The Hako Coupe features a vertical windshield as the concept sits upright and ready to attack the road. A high linear beltline along with a blackened and chopped greenhouse seamlessly wrap around the rear to provide a mysterious profile. As an example of potential personalization, the concept is equipped with a flat, panorama roof that features a random, barcode-like pattern that can be seen on the exterior and from the interior.

The rear features LED taillights that echo the shape of the headlights. To complete the package, the rear bumper has an integrated fog and back up light on the left and exhaust on the right.

Inside, the Hako is accented with orange and metallic detailing that exudes a modern environment with entertainment possibilities. The front and rear seats are covered with urethane and rubber-like upholstery for easy cleaning. The contemporary front bucket seats flow to the floor and incorporate a geometric design on the seatback. The seats are separated by a center console that features a large storage crevice for storing magazines, cell phones, and other small items. Two cockpit-like rear seats also share a storage crevice.

The orange driver’s seat has a gaming theme. Instrumentation and warning lights cascade from the art inspired instrument panel to the steering wheel. The shifter, located on the center console, resembles a large joystick. On the steering wheel is a simple button to start the engine and a track-ball type control for the Hako’s entertainment system located on the passenger dash. The entertainment system consists of two video monitor screens mounted on the dash for radio, video, and music capabilities. Users can upload their videos and music through a Bluetooth® connection. The front passenger controls the system using a large rollerball mounted on the center of the dash. A black seat differentiates the front passenger area.

Video monitors located on each door and on each side of the rear seating area project distorted fish-eye images from orange filtered cameras mounted beneath the A-pillars. While the vehicle is parked the driver and passenger can edit the scenes captured by the cameras to show their friends where they have been and perhaps even post the clip online for others to see.

"As you know, polarizing style fits in well with our lineup,” said Hollis. “And of course we love a good box. We’ll listen to the feedback from this concept to help us determine how our brand could evolve and grow over the next five years."

Preliminary Specifications

Overall Length: 145.7

Overall Width: 68.1 without side mirrors
74.0 including side mirrors

Overall Height: 57.5

Wheelbase: 94.5

Ground clearance: 4.0

Wheels: 18-inch alloy wheels

Tire Size: 225/45 R18

Seating Capacity: 4

SCION tC TO RACE IN GRAND-AM KONI CHALLENGE SERIES AND NASA PERFORMANCE TOURING

TORRANCE, Calif., Dec. 18, 2007 - The Scion tC managed by the Jackson-Dawson (JD) team will race in select Grand-Am KONI Challenge Series Street Tuner (ST) class races during the 2008 season.

The KONI Challenge pits street-ready vehicles against each other for bragging rights on the track. The tC will race against other sports cars featuring four and six-cylinder engines in the ST class.

JD will also race the tC in the National Auto Sport Association (NASA) Performance Touring (PT) series. In the PT series, the tC will be assigned a base class and then receive upgrade points to other classes based on vehicle modifications.

Dan Gardner, JD tC driver and team manger, will bring NASA and World Challenge driver Patrick Lindsey on board to share driving duties in the KONI Challenge series. Lindsey is the 2006 NASA PTA National Champion.

“Last year was a great season, and it only made sense to take things to the next level,” said Gardner. “We want to prove even further how solid the tC is by placing it up against some of the world’s best factory-backed efforts.”

The JD tC was the world’s first national road race Scion tC. During the 2007 NASA Performance Touring E series season, the JD tC placed second nationally, was the regional class champion, took 11 pole positions, had 11 wins in 17 starts and set five track records. Last season the tC also participated in NASA Time Trial E, placing second nationally, taking the regional class, setting four track records and taking home 11 wins.

The JD tC is ready for the 2008 season and will be at Willow Springs Raceway, February 9 and 10, for a NASA race.

TRAN TAKES CHAMPIONSHIP, PERSONETT SETS NEW RECORDS AND WINS RACE AT NHRA SPORT COMPACT WORLD FINALS

TORRANCE, Calif., Oct. 22, 2007 - Kenny Tran took home the World Championship in the Hot Rod segment this past weekend at the seventh annual National Hot Rod Association (NHRA) Sport Compact World Finals at the Pomona Raceway in Pomona, Calif. Brad Personett, who won his third Pro RWD Championship two weeks ago, took the race and set new elapsed time (e.t.) and speed records.

Tran qualified second in the Hot Rod class with a run of 7.973 seconds at 173.74 mph. In the first round of eliminations, Tran ran a 7.911 e.t. at 178.05 mph in his Q-Nitto tC to beat Tony Garcia, Jr.’s 11.684 seconds at 160.40 mph. Tran had an e.t. of 8.327 seconds at 163.95 mph in round two of eliminations and beat Chuck Seitsinger’s 8.330 e.t. at 179.42 mph. Although Tran lost his motor during this run he was able to clinch his first Hot Rod Championship as his rival Stephanie Eggum’s car broke on the line during the first round of qualifying.

Personett, in his Titan tC, continued his dominating season as the number one qualifier in the Pro RWD category with a 6.530 e.t. at 217.39 mph. He backed up the speed in round three with a pass at 215.86 mph to set a new speed record. Personett blasted a 6.488 e.t. at 218.48 mph in his first round of eliminations to set a new e.t. record. He took the final round handily with an e.t. of 6.531 at 218.19 mph against Manny Cruz’s 9.315 at 92.83 mph. The race at Pomona brought Personett’s season to an end with eight NHRA wins and seven top qualifying times.

Leslie Armendariz and the Horizon Motorsports tC qualified second in the All Motor group with an e.t. of 9.558 at 141.83 mph. She won against Roger Crawford in the first round of eliminations with a 9.714 e.t. at 141.37 mph. However, Armendariz broke at the line in round two of eliminations and was not able to complete the race.

Christian Rado, in his WORLD Racing tC, qualified sixth in the Pro FWD category with an e.t. of 8.758 at 179.80 mph. Rado’s pass of 8.175 seconds at 183.64 mph wasn’t enough to beat Ed Bergenholtz’s e.t. of 7.805 at 179.37 mph in first round eliminations.

RADO LOOKS FORWARD TO U.S. NATIONALS

READING, PA, August, 27 2007 - The worlds biggest and richest drag race is taking place over the labor day holiday weekend and once again the NHRA will be showing off the fastest Sport Compact racecars in the world as the stars of Pro-FWD and Pro-RWD compete for honors alongside the Nitro powered Funny cars and Top-fuel dragsters of legendary racers such as John Force, Kenny Bernstein and a host of other household names.

Chris Rado’s WORLD racing team will be on a mission in Indianapolis. After a tough season which has seen the team working 24/7 to push the teams Scion tC into the leading pack of Pro-FWD racecars Rado is confident that they can be the team to beat at the U.S. Nationals labor day show.

“We had a good event at Indy just a couple of weeks ago and made a huge step in terms of our cars performance when we set new records for our team with a 7.46 @ 194.55 MPH. The data that we collected in that event has enabled us to isolate several areas that we feel we can pick up even more performance and my crew has been working hard to implement the required changes. Going into the U.S. Nationals is fantastic for WORLD racing. We have a great opportunity to show hundreds of thousands of hardcore drag race fans what we can do and we intend to put on a show that they will remember. I know that our opposition will be just as eager as us so it will be a great event with some incredible side-by-side racing but I am confident that we can go even faster than our recent performance and set a new standard for our class with our WORLD racing Scion tC.

I would like to thank the NHRA for giving us this opportunity. We have seen our sport develop in leaps and bounds over the past few years and the NHRA involvement is a prime reason that we have seen Sport Compact drag racing become a professional sport that sponsors and fans want to support. We are still growing but as long as the NHRA gives us a great series and unique showcase events such as the US nationals and the Fall Nationals at Ennis, Texas I am sure that it will continue to be a winner for everyone involved.”

Rado continued by thanking his sponsors;

"I am very fortunate to be able to work with the best group of sponsors in the sport. Without them it would be impossible for us to do what we do, so I want to thank all of them for everything they do for us. Scion, you guys rock! Thanks for a great racecar, everyone at WORLD electronics, especially my Mom, Dad and Sisters. Bullseye Power, and Dan Portera, thanks for a great turbo, ACT clutches, JE Pistons, Bosch, Ferrea, Weisman and Momo. Thanks for your great products. Your support is important to the entire team and is much appreciated. Finally, I also want to give a mention to all of my guys, Frankie Piccone, Eric ‘The angry bunny’ Plebani, Gary Kubo, Tyler Cooley and Robert Mclellan. You guys are the best."

SCION PARTNERS WITH RIDEMAKERZ TO BUILD CUSTOMIZABLE xB'S FOR KIDS OF ALL AGES

LAS VEGAS, Oct. 31, 2007 - Scion today announced its partnership with RIDEMAKERZ™, an innovative new toy car customization retailer inspired by Build-A-Bear Workshop®. The Scion RIDE, based on the new xB urban utility vehicle and the latest model in the RIDEMAKERZ lineup, was unveiled at the 2007 Specialty Equipment Market Association (SEMA) Show, the premier automotive specialty products trade event in the world. The partnership and product will please tuners, kids and parents alike.

"Scion is iconic for the ways in which our customers make customization happen, and we and RIDEMAKERZ both look at cars as canvases for self-expression. We now have the opportunity to take this experience to kids, as well," said Lisa Materazzo, Scion national marketing and communications manager. "SEMA represents the customization and originality that is possible within the automobile industry and Scion feels it is the perfect showground to celebrate our new venture with RIDEMAKERZ."

The two brands are complementary in their approach, with the "driver" in charge of uniquely customizing their "ride." RIDEMAKERZ invites guests, or "Customizers™," into the ultimate car-customizing shop where they travel through seven zones to create a one-of-a-kind RIDE. The zones, entitled CHOOZE, SONICIZE, MOTORIZE, MOBILIZE, CUSTOMIZE, PERSONALIZE and CRUIZE™, are used to select body style, paint job, sounds, engines, accessories, and decals. Between them all, RIDEMAKERZ estimates there are more than 649 million possible combinations, not including individual decal placement.

"We're thrilled to partner with Scion to help bring the car-customizing movement to the next generation," said Larry Andreini, ZEO (CEO) and founder of RIDEMAKERZ. "The process of building a kid-sized Scion and then personalizing it is pure fun. It sparks creativity and ‘engineuity' and lets kids, in particular, create their own cool, customized version of an extremely popular real life car. There's truly no experience like it."

The Scion RIDE is available in Cannonball Black, Comet Blue and Wasabi Green and measures approximately 12 inches long. Once the approximately 1:18 scale xB models are tricked out, Customizers create a personalized license plate and receive their own Certificate of Title, which includes a unique RIDE Identification Number (RIN). This number can be used to view and interact with their RIDE online at RIDEMAKERZ.COM. The pint-sized xB ranges in price from $22 for the Cannonball Black and Comet Blue versions to $25 for the Wasabi Green. Custom accessories range in price from $2.50 for grille guards and hood scoops to $15 for a deluxe "Muscle Kit" that includes a blown engine, spoiler, side pipes, muffler tips and roof vents. Radio-control can be added for $25.

SEMA attendees will be able to view a large-scale model of the Scion xB special edition RIDE in the Scion booth located in the Central Hall, at the Las Vegas Convention Center, as well as enter a raffle for a chance to win a special edition RIDEMAKERZ xB designed and signed by Troy Sumitomo, from Five Axis, a renowned customization and fabrication shop in Huntington Beach, Calif. Similar to his "one off," life size creations, these one-of-a-kind mini models are a work of art.

Kids of all ages can build the new Scion RIDE on RIDEMAKERZ.COM (with a Z) and at Shops located at Broadway at the Beach in Myrtle Beach, S.C. and the Mall of America in Bloomington, Minn. In November, RIDEMAKERZ will open two additional Shops at the Spotsylvania Towne Center in Fredericksburg, Va. and at Castleton Square Mall in Indianapolis, Ind.

The RIDEMAKERZ experience is specifically designed to provide choice, unleash creativity, foster confidence, encourage cooperation, and instill a sense of community, which also are hallmarks of the Scion brand. Scion and RIDEMAKERZ appeal to the young, and young at heart, tapping into the innate desire to build and create, generating not only pride in affiliation, but also pride and ownership of one's own creation.

SCION RACERS TAKE ENGLISHTOWN

TORRANCE, Calif., Oct. 8, 2007 - Scion drag racers Brad Personett, Kenny Tran and Leslie Armendariz had an exciting weekend at the National Hot Rod Association (NHRA) Sport Compact Fall Nationals, at Old Bridge Township Raceway Park in Englishtown, N.J., when they won their segments in their tC sports coupes. Personett's victory marked his third consecutive Xplod Series Pro RWD world championship and seventh NHRA win this season.

Personett, in the Titan tC, started the weekend as the number one qualifier in the Pro RWD segment with an e.t. of 6.74 seconds at 210.47 mph. This was his sixth NHRA top qualifying spot of the season.

In the first round of eliminations, Personett ran a 7.369 e.t. at 139.54 mph. Personett faced Carlos Torres in the quarterfinals and won with an e.t. of 7.056 seconds at 174.08 mph. Personett took the race with a run of 6.755 seconds at 202.70 mph against Boris Rojas' e.t. of 7.506 seconds at 171.79 mph.

Tran was the number one qualifier in the Hot Rod class with a run of 8.073 seconds at 174.35 mph. Tran and the Q-Nitto tC, ran a 7.964 e.t. at 178.80 in the first round of eliminations. In the semifinals, Tran took Jimmy Jones with a pass of 8.007 seconds at 177.86 mph. Tran faced Stephanie Eggum in the finals and won with a 7.942 e.t. at 180.00 mph when Eggum's transmission broke. This was Tran's third NHRA win this season.

Armendariz, in her Horizon Motorsports tC, grabbed the top qualifying spot in the All Motor category for the third time this NHRA season with a run of 9.34 seconds at 143.72 mph. She defeated Julie Stepan in the first round of eliminations with a time of 9.494 seconds at 139.89 mph. Armendariz ran unopposed in the semifinals with an e.t. of 9.613 at 143.86 mph. She faced Norris Prayoonoto in the finals and won when he redlit.

Christian Rado qualified for fifth in the Pro FWD class with a 7.700 e.t. at 192.22 mph. Rado and the World Racing tC were defeated by Jason Hunt in the first round.

The Scion Racing team will race next at the seventh annual NHRA Sport Compact World Finals on October 20 and 21 at the Auto Club Raceway in Pomona, Calif.

SCION ANNOUNCES PRICING FOR ALL-NEW 2008 xD - THE THIRD VEHICLE IN THE LINEUP

TORRANCE, Calif., July 13, 2007 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new 2008 xD.

"The xD is a clever new take on the five-door urban subcompact, with style and flair to match its efficiency and utility," said Mark Templin, Scion vice president. "The xD's aggressive styling is wrapped in a small, agile package, while its interior offers impressive details and a spacious cabin."

Its urban personality is communicated as it hugs the road with its wide stance, thick muscular body, short overhangs, accentuated wheel flares and large tires. Other styling cues that set the xD apart include a long and narrow back window, and the Scion family traits—horizontal headlamps, an integrated rectangular lower and upper grille, and turn signals built into the side mirrors.

The all-new xD is powered by a lively 1.8 L four-cylinder engine with dual Variable Valve Timing with intelligence (VVT-i), a first to the Toyota family. The xD engine produces 128 horsepower at 6,000 rpm and 125 lb.-ft. of torque at 4,400 rpm and comes with either a five-speed manual transmission or a four-speed automatic. The efficient 2008 xD is EPA-certified as a Low Emission Vehicle. It has EPA fuel economy ratings of 27 mpg city/33 mpg highway for the manual transmission model and 26/32 for the automatic. Starting with the 2008 model year, all estimated fuel economy ratings will be calculated using the new EPA methodology.

Engineers designed the xD with a short, wide frame in mind for better handling and comfort. In addition, the xD features an L-arm type MacPherson strut in the front and torsion beam suspension in the rear for increased stability and a pleasing ride.

The xD rides on 16-inch steel wheels and 195/60 R 16 tires, and stops with front ventilated disc and rear drum brakes. Customers will be able to choose from three standard wheel covers.

Inside, the simple dash features an instrument panel located directly in front of the driver while the center cluster—digital clock and HVAC and audio controls—flows down the center. The xD's unique speedometer and tachometer have been consolidated into one circular gauge centered on the instrument panel. Indicator lamps, LCD fuel gauge and odometer flank the centralized gauge.

The interior of the xD was designed for convenience, utility, and comfort. xD features front bucket seats and 60/40 fold flat rear seats for a level cargo space. The rear seats can slide forward and back up to six inches for additional leg room and cargo area. In addition, they can recline ten degrees and be adjusted into five different positions.

The xD's standard 160-watt maximum output Pioneer audio system is unique to its segment and focused on youth lifestyle as it features iPod connectivity and a mini-jack port located beneath the HVAC controls for easy access. This standard head unit integrates track, artist and album information from the iPod into a one-line display on the head unit's screen.

The xD's optional Premium audio system adds one more feature to the standard head unit, the ability to download "skins" to play on the organic electroluminescent (OEL) screen. Customers can download images, four-second video clips and eight-second movies from Pioneer's website. In addition, Pioneer software allows customers to burn their own images and movies onto a CD and upload them onto the available head unit. The faceplate light also changes from deep orange to blue at the touch of a button.

The xD comes mono spec like all Scion vehicles. Customers need to choose exterior color and transmission type, while the only factory option is Vehicle Stability Control (VSC) with Traction Control (TRAC). The xD has ample standard safety features including four-wheel anti-lock brakes (ABS) with Electronic Brake Distribution (EBD) and Brake Assist (BA); driver and front passenger dual stage airbags; front seat-mounted side airbags; front and rear side curtain airbags; and active headrests on driver and front passenger seating.

Scion also generously equipped the xD with more upscale standard features compared to other vehicles in its segment. These features include cruise control; power steering, windows, door locks and mirrors; remote keyless entry; air conditioning; a tire pressure monitor system; tilt steering wheel with audio controls; first-aid kit; and multi-information display. The multi-information display allows the driver to toggle between the odometer, trip meters, instant fuel economy, average fuel economy, drivable distance and average vehicle speed.

More than 40 Scion Genuine and TRD accessories will be available at launch for xD. New to the accessory line up for the 2008 model year is the Scion navigation system. The system features a 160-watt maximum power audio/video/navigation unit with seven-inch LCD touch screen. Scion's Optomize accessory program will offer the Five Axis body kit.

"The xD is an incredible package with a stylish presence and an abundance of standard features," said Templin. "It sets the bar for value while balancing impressive fuel economy and performance."

xD models with a manual transmission will have an MSRP of $14,550, while models with an automatic transmission will be $15,350. The xD will reach Scion dealers in early August.

The delivery, processing and handling (DPH) fee for the 2008 xD will be $620. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

SCION ANNOUNCES PRICING FOR 2008 tC

TORRANCE, Calif., May 31, 2007 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced pricing today for the 2008 tC sports coupe and tC Spec Package models. The 2008 tC and tC Spec Package will be available at dealerships next month.

The core model tC receives freshened styling, new standard equipment and safety features for 2008. Exterior changes include a new upper mesh grille, lattice lower grille, projector-type low beam headlights with black trim, and rear tail lights similar in style to the tC’s headlights with round combination lamps. The tC also receives a deep orange combination meter on the instrument panel, silver-colored accents on the door assist grips and center cluster, updated seat fabric and a Pioneer subwoofer located under the cargo area.

Like all 2008 Scion models, the tC comes standard with seat-mounted side airbags, front and rear side curtain airbags, and two complimentary factory-recommended maintenance services, at 5,000 and 10,000 miles, at any Scion or Toyota dealer. The factory recommended maintenance includes an oil change, a tire rotation, a visual brake inspection, and the topping off of washer fluid.

Apple iPod connectivity becomes standard on all 2008 Scion models. Scion’s standard 160-watt maximum output Pioneer AM/FM/CD audio system features a head unit with iPod control. This head unit integrates track, artist and album information from the iPod into a one-line display on the head unit’s screen. Connectivity is achieved by simply plugging the iPod into a port via a connector cable, providing outstanding sound quality through the car’s stereo system and constant power to the iPod. Music is controlled through the head unit, steering wheel audio controls or iPod. A standard mini-jack port also allows users to listen to their portable music collection through the tC’s Pioneer speakers.

Scion also offers a Pioneer Premium audio system that adds the ability to download “skins” to play on the organic electroluminescent (OEL) faceplate. Customers can download images, four-second video clips and eight-second movies from Pioneer’s website. Pioneer software also allows customers to burn their own images and movies onto a CD and upload them onto the available head unit. The Premium audio system also has head unit outputs on the rear for the addition of external amps.

New to the accessory line up for the 2008 model year is the Scion navigation system. The system features a 160-watt maximum power audio/video/navigation unit with seven-inch LCD touch screen.

The tC Spec Package model, a blank canvas for the tuner community to express its creativity, also receives the grille, deep orange combination meter and silver-colored interior accents in addition to the new airbags and iPod connectivity across the Scion line-up.

The tC Spec Package will have a manufacturer’s suggested retail price (MSRP) of $15,300 for a manual transmission and $16,100 for an automatic transmission, an increase of $300, or 2.0 percent and 1.9 percent respectively. With the additional standard equipment, the base MSRP for the core model tC is $17,000 for the manual transmission and $17,800 for the automatic transmission, an increase of $600, or 3.7 percent and 3.5 percent respectively. MSRP does not include delivery, processing and handling fees, which vary depending on location.

FIVE AXIS LAUNCHES FULL LINE UP OF SCION STYLING ACCESSORIES
Parts Available through Scion’s OPTOMIZE Catalog

Huntington Beach, California – Five Axis Models is proud to announce the launch of a complete line of styling components that lives up to the legendary design house’s reputation for quality and innovation.

Five Axis is now embarking upon an ambitious new phase in its history. After years of requests from consumers, Five Axis has decided to make its world-class design and fabrication skills available to the mass market under the brand name FIVE AXIS DESIGN. Now tuning enthusiasts can restyle their cars with designs and finely crafted parts worthy of the Five Axis name, starting with the next generation 2008 Scion xB and xD.

The 2008 xB hit showroom floors earlier this month in full force with a larger stance and more powerful engine. The Five Axis lip kit is the perfect aesthetic enhancement to the new xB. The four-piece kit includes a front lip, rear skirt, and side rockers constructed out of OEM-grade polyurethane. With a team of world-class designers using state-of-the art engineering technology, Five Axis was able to create an aftermarket kit with OEM fit and finish. The styling is subtle and yet lends the xB a more aggressive stance that exudes an air of confidence.

The Five Axis xB kit is available nationwide throughout Scion’s dealership network. Consumers will be able to purchase their kits at Scion dealers through Scion’s OPTOMIZE accessories catalog. Scion dealers are also offering installation services. Five Axis stands behind the quality of its new products, offering a Limited Lifetime Warranty on all of its lip kits.

“We’re very excited about the new xB lip kits,” said Sumitomo. “Our clients and friends in the industry have encouraged us to do this for a long time,” he continued “and with the launch of the next-generation Scions we felt it was the perfect time for us to launch the Five Axis Designs line.” Scion management is also quite excited about the new products. “Scion is all about customization and innovation. Our partnership with Five Axis allows us to broaden our accessory line up and satisfy the demands of our core enthusiasts” said Steve Hatanaka, Scion’s Accessories Manager. “Troy and his team are certainly at the leading edge of what Scion personalization can look like. I’m excited to see how the Scion community embraces the Five Axis line.”

Five Axis will follow-up the xB kit with a kit for the all-new xD as well as interior and exterior accessories later this summer.

ABOUT FIVE AXIS

Led by Troy Sumitomo, the team at Five Axis has fabricated fantastic project vehicles for automotive and consumer products clients for over a decade. In recent years Five Axis has designed and built world-famous cars like Scion’s DJ xB, Widebody tC, and Speedster xA. Five Axis has also collaborated with Toyota’s design team at CALTY Design Research to build Scion’s advanced concept cars, the t2B and the Fuse. The widely acclaimed Toyota FT-HS sports coupe concept was also the result of a close collaboration between CALTY and Five Axis.

Located in Huntington Beach, California, Five Axis’ headquarters is a 21,000 square foot facility in which all design and fabrication takes place. Five Axis boasts state-of-the art equipment and technology including the five axis CNC mill from which the company’s name was derived. Whether the Five Axis team is designing its latest creation or prototyping the future of the automotive world, they pride themselves on three things: innovative solutions, a passion for craftsmanship, and strict attention to detail.

www.5axismodels.net

SCION ANNOUNCES PRICING FOR ALL-NEW 2008 xB

TORRANCE, Calif., April 5, 2007 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced manufacturer’s suggested retail prices (MSRP) today for the all-new 2008 xB.

“Owner feedback was a tremendous asset in helping us build the second-generation xB,” said Mark Templin, Scion vice president. “Scion created an xB that is larger and more powerful than the previous generation with a healthy dose of attitude.”

The all-new xB is powered by a 2.4 L dual overhead-cam four-cylinder engine with Variable Valve Timing with intelligence (VVT-i) which produces 158 horsepower, 55 more than the previous generation. The xB features either a five-speed manual transmission or a fourspeed automatic with sequential shifting, a first for automatic four-speeds in the Scion line-up.

Riding on an all-new chassis, this xB is now a foot longer and almost three inches wider than its predecessor.

The 2008 xB comes generously equipped with standard features including Vehicle Stability Control (VSC) with Traction Control (TRAC); four-wheel disc brakes; anti-lock brakes (ABS) with Electronic Brake Distribution (EBD) and Brake Assist (BA); tire pressure monitor system; driver and front passenger dual stage airbags; front seat-mounted side airbags; front and rear side curtain airbags; 16-inch steel wheels, one inch larger than its predecessor, with wheel covers; cruise control; 160-watt maximum output Pioneer audio system with iPod connectivity and a mini-jack port; tilt steering wheel with audio controls; multi-informational display; remote keyless entry; power steering, windows, and door locks; air conditioning; power side mirrors with turn signal indicators; and driver’s seat armrest.

xB models with a manual transmission will have an MSRP of $15,650, an increase of $1,620 or 11.5 percent. The MSRP for automatic transmission models will be $16,600, an increase of $1,770 or 11.9 percent. The new xB will reach Scion dealers in early May.

BRAD PERSONETT AND KENNY TRAN WIN IN SECOND RACE OF SEASON LESLIE ARMENDARIZ SETS E.T. RECORD

TORRANCE, Calif., April 2, 2007 - Brad Personett and Kenny Tran, in their tC sports coupes, won their segments this past weekend at the Palm Beach National Hot Rod Association (NHRA) Sport Compact Nationals at Moroso Motorsports Park in Jupiter, Florida.

Tran had a best-ever pass and was number one qualifier in the Hot Rod class with a run of 8.108 seconds at 177.72 mph. Tran and the Jotech tC raced past Stephanie Eggum in the finals. Tran ran another personal best of 8.09 seconds at 181.45 mph to Eggum's 8.35 seconds at 181.48 mph for his first NHRA win of the season.

Personett, in the Titan Pro Compact tC, was the number one qualifier in his segment with an e.t. of 6.831 seconds at 209.49 mph. In the finals, Personett won and established a new national e.t. record with a pass of 6.81 e.t. at 195.69 mph while Gary White's car broke at the line.

Leslie Armendariz, in her All Motor tC, started the weekend with a qualifying run of 9.46 seconds at 142.47 mph. Armendariz backed up her first run in her second qualifying pass with a 9.456 e.t. at 143.06 mph to set new e.t. and mph national records. However, on Sunday the Horizon Motorsports tCs transmission broke and racing ended for Armendariz. Armendariz's mph national record was eclipsed by Jeremy Lookofsky who ran at 146.31 mph in the finals.

Christian Rado qualified for second in the Pro FWD class with a 7.884 e.t. at 184.80 mph. Rado and the World Racing tC defeated Gary Gardella in the first round, but lost with a 7.95 e.t. to Jason Hunts 7.55 e.t. in the semifinals.

The next stop for the Scion Racing team will be the Virginia NHRA Sport Compact Nationals on April 21 and April 22 at Virginia Motorsports Park in Richmond, Va.

SCION TO REVEAL TWO ALL-NEW MODELS AT 2007 CHICAGO AUTO SHOW

TORRANCE, Calif., Jan. 19, 2007 -- – Scion will stage the world premiere of two all-new 2008 models at the 2007 Chicago Auto Show. These two vehicles are the successors to the current generation xA and xB.

The Scion press conference will take place on Thursday, February 8 at 9:00 A.M. CT in the Grand Ballroom in McCormick Place and be simulcast live to the Scion display area at the show.

Scion will also have a press conference in Scion City, in the virtual world Second Life, to introduce the computer simulated versions of the two all-new 2008 vehicles. The virtual presentation will run parallel to the live press conference at McCormick Place. To participate in the virtual press conference, media must be a member of the Second Life community and register at www.scion.com/secondlifemedia by 5 P.M. CT on Friday, Feb. 2. Registration for the virtual press conference will begin on Thursday, Feb. 25 and is limited to the first 500 media.

Second Life registration is free and can be done at www.secondlife.com. Scion City was launched in November 2006 and allows the Second Life community to test drive and purchase Scion vehicles, learn about the brand and participate in lifestyle and owner events.

A video clip of the Chicago press conference will be available for viewing the following day the Scion.com website.

tC RELEASE SERIES 3.0 ON DISPLAY AT THE 2007 NORTH AMERICAN INTERNATIONAL AUTO SHOW

TORRANCE, Calif., Jan. 5, 2007 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the tC Release Series 3.0 (tC R.S. 3.0) will be on display at the 2007 North American International Auto Show and hit dealer showrooms beginning in mid-February.

The 2007 tC Release Series 3.0 will come in a frosty Blizzard Pearl white and be decked out with a front and rear KenStyle® ground effects kit. Other tC R.S. 3.0 exterior features include darkened headlights, and a custom wide intake-style upper grille with a honeycomb insert that matches the lower grille. This package also has Scion Genuine Accessory clear LED taillights with unique gray trim.

The tC R.S. 3.0 has black Alcantara® seats detailed with a gray perforated center seating surface on a white background. Alcantara® is a suede-like material often found in luxury or performance vehicles and on aftermarket racing seats. A Blizzard Pearl RAZO® weighted shift knob with black leather insert is also standard.

A Pioneer six-inch subwoofer with 35-watt maximum power complements the standard 160-watt maximum output Pioneer audio system and is tuned specifically for the tC. This compact subwoofer is mounted in the under-floor storage area, keeping it out of sight and leaving the cargo floor clear. This unique vehicle is completed by an individually numbered brushed stainless steel badge.

Only 2,500 units of the tC Release Series 3.0 will be built. The tC R.S. 3.0 model will carry a manufacturer’s suggested retail price (MSRP) of $2,580 over the base price. The base MSRP for the tC starts at $16,400 for the manual transmission model and $17,200 for the automatic transmission model.

10.24.06 : MEET THE PRESS

Scion announces safety recall on certain 2005 and 2006 Scion tC sports coupes

Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., will launch a voluntary Safety Recall with the National Highway Traffic Safety Administration (NHTSA) involving approximately 30,000 tC sports coupes from the 2005 and 2006 model year. The affected tC sports coupes were produced from March 2004 to early March 2006. There have been no accidents, deaths or injuries reported related to this condition. The Scion tC is only sold in the U.S. market.

The seat-mounted side airbag and side curtain airbags on certain tCs may inadvertently deploy if the door for that side of the vehicle is closed very forcefully while the tC’s ignition is in the “ON” position or within 90 seconds of turning the ignition key from the “ON” position to the “OFF” position. There have been 17 cases of this condition reported.

Scion will mail owners of the involved vehicles a Safety Recall notification via first class mail early next month. Owners are requested to contact their local Scion dealer for replacement of the driver and passenger side airbag sensors upon receiving their notification. Replacement will be done at no charge to the owners of the vehicle.

Customers with questions or concerns should contact the Scion Customer Experience Center at 1-866-707-2466.

10.23.06 : MEET THE PRESS

Personett, Durst-Armendariz and Rado run in the finals at Nitto NHRA Pomona Sport Compact World Finals

Scion Racing had some of its best runs this past weekend at the sixth annual Nitto National Hot Rod Association (NHRA) Sport Compact World Finals at the Pomona Raceway in Pomona, Calif. Three Scion Racing drivers drove to second place at Pomona including Brad Personett who also took his second NHRA Sport Compact Pro RWD points championship in a row.

Personett, in his Titan tC, continued his strong run this season as the number one qualifier for the tenth time in the Pro RWD category with a 6.570 e.t. at 216.13 mph. Personett made it to the finals and had an e.t. of 6.544 at 216.72 mph, but placed second next to Gary White when he redlit. Personett's run at Pomona wrapped up a season that included seven NHRA wins and ten top qualifying times.

Christian Rado, in his WORLD Racing tC, qualified first in the Pro FWD category with an e.t. of 7.650 at 160.29 mph. Rado finished second with an e.t. of 7.736 at 185.66 mph to Ed Bergenholtz who ran a 7.607 e.t. at 190.00 mph.

Kenny Tran qualified second in the Hot Rod class with a run of 8.387 seconds at 168.39 mph, a personal best. In the semifinals Tran, in his Jotech Racing tC, raced a 9.262 e.t. at 116.55 mph, but lost to Ron Lummus' 8.364 e.t. at 172.81 mph.

Leslie Durst-Armendariz and the Horizon Motorsports tC qualified second in the All Motor group with a personal best e.t. of 9.569 at 141.67 mph. She raced Saul Salceda in the finals but redlit when she ran a 9.508 e.t. at 141.28 mph.

10.13.06 : SCION ANNOUNCES PRICING FOR xB RELEASE SERIES 4.0 – THE FINAL LIMITED PRODUCTION FOR 2006.

TORRANCE, Calif., Oct. 13, 2006 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the fourth and last limited production Scion for 2006, the xB Release Series 4.0 (xB R.S. 4.0), will hit dealer showrooms next month.

The 2006 xB Release Series 4.0 will come in Maziora Torched Penny exterior paint. Maziora, by Nippon Paint Co. Ltd., is a polarized paint line that changes color depending on the viewing angle or light reflection. Maziora was also recently featured on a Japanese domestic special edition bB and has been used on project and show cars.

The xB R.S. 4.0 features color-keyed taillights, rear spoiler and Modellista speed grille; rear bumper protector; and Release Series wheel covers. Interior features include Release Series badged floor mats and multi-color under-dash light and cup holder kit. A color-keyed Razo shift knob is standard on manual transmission models. An individually numbered brushed stainless steel badge completes the uniqueness of this vehicle.

Only 2,500 units of the xB Release Series 4.0 will be built. The xB Release Series 4.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,930 over the base price of the xB for models with automatic transmission and $1,980 for models with a manual transmission. The base MSRP for the xB starts at $14,030.

09.11.06 : SCION, A MARQUE OF TOYOTA MOTOR SALES U.S.A., INC. AND DENTSU AMERICA, INC. ANNOUNCE THE RELEASE OF "SCION PSP PERSONALIZATION"

TORRANCE, Calif., September 11, 2006 -- Scion worked with its agency partner Dentsu Labs, a division of Dentsu America, Inc. to create a seasonal vignette of edgy editorial multimedia aimed to please Scion enthusiasts and PSP owners alike. In keeping with its mission to find unique and culturally relevant ways to reach their audience, Dentsu partnered with diffuse™ - a platform for bundling and disseminating portable mixed media content - to distribute Scion PSP Personalization as a simple, self-contained experience.

Scion PSP Personalization is available as a direct download for PC/MAC desktops by visiting www.scion.com.

"Scion is all about personalization, and our Gen Y audience is on the leading edge of personalized media like the PSP," said Scion interactive marketing manager Adrian Si. "Seeing the rapidly growing popularity of PSP and the relative lack of content out there, we identified this as fun viral opportunity that filled a consumer need."

Said Ashley Anderson, Executive Creative Director, Dentsu Labs: "What I love about this project is that we are able to showcase multiple types of media on one medium that all channel personalization. In addition, all the content looks outstanding on the PSP screen.

The Scion PSP Personalization pack is notable for:
> first of its kind packaged media download for PSP featuring Scion content
> seasonal vignette for fall 2006 featuring edgy editorial, imagery, wallpapers, videos, and music
> easy seamless download and install for PSP owners - bundled into a single PSP installer download for PC and MacOSX.

Said Neil Voss, Founder of Diffuse Media Group, "Typically, media for PSP and other mobile devices is distributed and acquired piece-meal. People have to go from place to place and collect and gather media across different formats, then manually convert and copy it to their desired platform. Diffuse allows users to download a simple, lightweight installer that manages the media installation process, making it easier for publishers to release cohesive, self-contained products".

"By bundling media together and providing a simple and relevant process of acquiring and installing it, diffuse aims to create a stronger and more tangible experience out of content that is growing increasingly fragmented and ephemeral"."

Scion is the newest line of vehicles from Toyota Motor Sales (TMS), U.S.A., Inc. Developed with a new generation of youthful buyers in mind; Scion’s mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand features three groundbreaking models. The xA is a taut subcompact five-door. The xB, an urban utility vehicle and the tC sports coupe. For more information, visit www.scion.com

Dentsu America, Inc., based in New York, with offices in Chicago, San Jose, and Los Angeles, is the North American flagship agency of Dentsu Inc. Dentsu Labs is its interactive design division. For more information, visit www.dentsuamerica.com or www.dentsulabs.com

Diffuse™ (diffuse media group) is a provider of solutions for the new generation of media: media 2.0. Diffuse microplatform technologies enable publishers to combine imagery, wallpapers, videos, games, demos, music and other multimedia into cohesive releases targeted at desktop and portable platforms, and allows them to track and manage their distribution effectiveness online. For more information, visit www.diffuse.us.

01.13.06 : TORRANCE, CA: TOYOTA ANNOUNCES PRICE ADJUSTMENTS ON EIGHT 2006 MODELS MID-YEAR PRICE ADJUSTMENT ON TWO SCION MODELS

Toyota Motor Sales (TMS), U.S.A., Inc., announced new manufacturer's suggested retail prices (MSRP) today for eight models in its Toyota and Scion vehicle lineup.

The price adjustment for the eight models reflects an average MSRP increase of $144, or 0.7 percent. Toyota models, and their average MSRP increase, include: the Corolla compact sedan, $100 or 0.6 percent; the legendary Land Cruiser full-size sport utility vehicle, $100 or 0.2 percent; the Matrix crossover utility vehicle, $150 or 0.9 percent; the Avalon full-size sedan, $150 or 0.5 percent; the Sienna van, $150 or 0.7 percent on CE and LE models, and $300 or 0.7 percent on XLE and XLE Limited models; and the Tacoma pickup truck, $200 or 0.9 percent.

Scion models receive the following average MSRP increase: xA subcompact, $50 or 0.4 percent and the tC sports coupe, $100 or 0.6 percent.

The exterior of the FUSE was the conception of Calty designers Alex Shen and Bob Mochizuki, who were determined to create a strong performance statement. Inspiration came from the "HAKO" super GT racing cars of Japan, commonly known as the JGTC series. From the side, the FUSE has a low, aggressive stance with a race helmet-inspired wraparound window that provides a panoramic view. The visor-like wraparound windshield is balanced by a strong C-pillar, adding a sense of security and protection.

The price adjustments for these models will take effect in early February.

12.09.05 : TORRANCE, CA: SCION ANNOUNCES MID-YEAR PRICE ADJUSTMENT FOR xB

TORRANCE, Calif., Dec. 09, 2005 - Scion, from Toyota Motor Sales (TMS), U.S.A., Inc., today announced mid-year price adjustments for the 2006 Scion xB, which receives an updated interior and new exterior colors.

The 2006 Scion xB urban utility vehicle will have new seat fabric and a steering wheel with integrated audio controls. Two exterior colors, Camouflage Green and Black Cherry Pearl, will be replaced with Salsa Red Pearl and Shadow Mica. Shadow Mica is new to the Scion line-up.

With the additional standard equipment, prices for the xB increase only $150 on both models. The MSRP for the Scion xB will be $14,030 with a manual transmission and $14,830 with an automatic transmission, reflecting a 1.1 and 1.0 percent increase, respectively.

Production of mid-2006 xBs began earlier this week and vehicles will start arriving at Scion dealerships on the West Coast at the end of the month.

09.05.06 : BRAD PERSONETT TAKES HIS TITAN MOTORSPORTS SCION tC TO THE WINNERS CIRCLE AT THE MAC TOOLS US NATIONALS

TORRANCE, Calif., Sept. 5, 2006 - This past Labor Day weekend, Scion's Brad Personett took his Pro RWD Titan Motorsports tC to the winners circle for the second time in a row at the National Hot Rod Association (NHRA) Powerade Drag Racing Series, Mac Tools U.S. Nationals at the Indianapolis Raceway Park in Clermont, Indiana. He defeated Matt Scranton in the finals with a 6.439 e.t. at 218.80 mph versus Scranton's redlight and 7.009 e.t.

Personett faced Manny Cruz in the first round of eliminations and won with a run of 6.520 seconds at 217.49 mph. Cruz ran an 11.204 e.t.

In addition to his win, Personett was the number one qualifier and set the national record twice: the first time with a 6.455 e.t. in a qualifying round, which he backed up on Saturday with a 6.49 e.t. Personett improved with his second qualifying run on Sunday morning for a time of 6.412 seconds.

ABOUT BRAD PERSONETT / TITAN MOTORSPORTS

Defending NHRA Sport Compact Class champion Brad Personett, in Titan Motorsports' Pro RWD/Pro Compact tC, has won ten national events, and has had five NHRA Sport Compact National wins for the 2006 season.

The Titan Motorsports' 2005 tC houses a modified 2JZ-GTE Toyota engine producing 1,800 horsepower. This winning racer features G-Force transmission, a Precision Turbo GT55 turbo, RC Engineering injectors, MoTeC CDI8 ignition management system, a Fidanza flywheel, MoTeC M800 engine management system, Strange struts, carbon front and rear brakes, and Koni shocks. The tC has been racing to victory on Goodyear 1022 34.5 x 16 x 16 tires and Weld Racing Mangnum Drag wheels.

07.11.06 : SCION RACING ADDS FOURTH DRIVER TO ITS TEAM AT NHRA LAS VEGAS SPORT COMPACT NATIONALS

TORRANCE, Calif., July 11, 2006 - Scion Racing, now in its second year on the NHRA Sport Compact Class circuit, has announced the addition of veteran racer Kenny Tran to its talented team of drivers. Tran will make his debut in a Q - Nitto Scion tC at the NHRA Las Vegas Sport Compact Nationals, July 14-15, in the Hot Rod Class.

Tran began his professional racing career in 1997 and went on to compete in the NHRA Sport Compact and NOPI Race Wars series. Tran finished third in the Hot Rod point standings for the fourth time in his career in 2005.

The Q - Nitto tC is a methanol-powered race-modified 2.4-liter 3RZFE Garrett / Precision turbocharged Toyota engine expected to produce over 1,100 horsepower. Tran's Hot Rod Scion racer features Precision - Garrett GT42R ball bearing turbo with full race manifold, a Peterson mechanical pump with eight 1600 cc precision injectors, Precision liquid-air intercooler, Tin Works manifold, Accufab throttle body, MoTeC M800 and ADL engine management systems, custom Brink suspensions with Strange shocks and carbon brakes, and Xtrac sequential gear box. The car will burn up the track on Nitto Drag Slicks 28 x 10.5 x 15 tires and American Racing TrakStar Lite wheels.

Tran will be joined in Las Vegas by his fellow Scion Racing drivers, including Christian Rado, in WORLD Racing's Pro FWD tC; Leslie Durst, in Horizon Motorsports' All-Motor tC; and defending NHRA Sport Compact Class champion Brad Personett, in Titan Motorsports' Pro RWD/Pro Compact tC.

05.01.06 : SCION LAUNCHES OPTIMIZE – A NEW ACCESSORIES AND APPAREL PROGRAM

TORRANCE, Calif., May 1, 2006 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today the launch of its new aftermarket accessory program, Optomize. As Scion’s second accessory program, Optomize focuses on bringing cutting-edge products and convenience to the customer at the dealership.

Optomize will allow customers to personalize their vehicle at the time of purchase with over 150 name-brand accessories in addition to products already offered by Scion Genuine Accessories. Accessories offered by Optomize will be covered by the individual manufacturer’s warranty and will vary from product to product.

"Scion is about personalization and with Optomize we’re making it easier than ever for owners to customize their cars," said Steve Hatanaka, Scion accessories operations manager. "We know our customers will be happy with the selection and continue to be creative with their vehicles."

The program will focus on aesthetic accessories and offer products that tuners can easily install such as shift knobs, rear view mirrors, cell phone holders, and racing pedals. In addition, Optomize will also offer car care, boutique items, Scion clothing and logo goods.

Some brands featured by the Optomize program include Alpine, ARC, Broadway, Detailn Gear, Eagle One, GReddy, Fizz, H3R Performance, Kozak, Levoc, Lonza, Mackin Industries, Meguiar’s, Mothers, Napolex, Pilot Automotive, Racingcode, Razo, Sparco, Street Image, Tein, The Absorber and turn3.

Optomize will launch at participating Scion dealerships in early May.

04.12.06 : SCION UNVEILS FUSE SPORTS COUPE CONCEPT AT 2006 NEW YORK INTERNATIONAL AUTO SHOW

Scion, from Toyota Motor Sales, U.S.A., Inc., unveiled the all-new FUSE Sports Coupe Concept vehicle at a press conference today at the 2006 New York Auto International Show.

Developed by Calty Design Research, Toyota’s North American design studio located in Newport Beach, Calif. and Scion’s Advanced Product Strategy Team, and built by Five Axis of Huntington Beach, Calif., the all-new FUSE was designed to be the new Scion sports coupe icon. Its goal was to push the limits of a coupe concept by combining entertainment, digital technology, and versatility into one sinister looking package. Most importantly, its styling makes a visual statement about its intention to expand the performance envelope among affordable, entry-level sport coupes.

"The idea of the all-new FUSE Sports Coupe is a reflection of the boundless limits and creative envelope that embodies all the vital personalization components of a Scion product," said Mark Templin, Scion vice president. "Since the launch of Scion three years ago, designers have learned a great deal about what inspires and motivates Scion buyers through its unique vehicle lineup and instilled them into the FUSE."

The exterior of the FUSE was the conception of Calty designers Alex Shen and Bob Mochizuki, who were determined to create a strong performance statement. Inspiration came from the "HAKO" super GT racing cars of Japan, commonly known as the JGTC series. From the side, the FUSE has a low, aggressive stance with a race helmet-inspired wraparound window that provides a panoramic view. The visor-like wraparound windshield is balanced by a strong C-pillar, adding a sense of security and protection.

At first glance, the menacing presence and dark undertones of the FUSE subtly hint there is more than meets the eye. The front of the FUSE glares at you with slim, high-mounted, deep-set headlamps communicating a serious and aggressive attitude. A massive rectangular air intake hints at potential for a large intercooler.

From the back, wide-body rear flares span the entire rear mass, encasing deep-set vertical taillamps. The dual exhaust also serves as fog and reverse lamps as lighting encircles each exhaust tip. Wheels are 20-inch custom-machined with LED’s on the end of each spoke, which illuminate as turn indicators.

On top, two horizontal glass panels run the length of the roof, and slide open in both directions offering all occupants access to a personal sunroof. The rear window tapers down to a speed-activated spoiler.

True to the Scion tradition, the FUSE is equipped with extreme levels of personalization accessories. Headlights and fog lamps can be programmed to illuminate in various colors. Videos or images can be downloaded and viewed on a concealed LCD screen behind the front badge. And then there is the interior.

Calty interior designers Alan Schneider and Ichirou Mukai used the long wheelbase and high beltline of the FUSE to help create the interior theme, which revolves around providing the driver with an intense driving environment and occupants an intimate atmosphere. The activation of a small key-shaped sensor unhinges butterfly doors that open to reveal an interior that merges technology, function and racing inspired elements in an asymmetrical pentagon where the driver is positioned at the apex of the surround.

The influence of the "racing tub" in the overall design is obvious. It provides a unique contrast that highlights the floating technical elements of the interior. A drive-by-wire steering interface combines influences from race cars and video game controllers in one innovative driver module. A media station that runs the length of the dash is the focal point of the cabin. Passengers can watch movies, play video games, or do both, with dual display 10.5-inch monitors.

The FUSE interior concept is referred to as "one plus stuff." The design focuses on the driver by offering surprising versatility in the form of three interior arrangements: video, driving and cargo configurations. In its video mode, the front passenger seat folds flat and serves as a table, or footrest. Occupants can utilize video screens or take advantage of wireless fidelity (Wi-Fi) connectivity and instant message their friends. In driving mode, the video screens turn off and a multi-informational display is used for driver information.

Utility is maximized in a cargo mode where the front passenger seat and rear seats fold down to form a flat surface. And, multi-functioning rear cargo access allows stowage of larger items. The FUSE cabin seats four comfortably, however when the car is parked, additional room is available with a tailgate that converts to provide outdoor seating. A sweep of the foot over an infrared sensor located on the lip of the rear bumper opens the rear tailgate and sliding hatch, allowing the tailgate to drop down into a curb-high bench. This surprising seating arrangement is paired with rear foldout speakers for an unexpected social environment. Enhancing the social scene is a detachable drink cooler with a retractable handle, which is integrated into the rear center console.

Additional features include subtle accent lighting on the seats, doors and overhead lining. Deeply contoured seats are upholstered with soft-to-the-touch "Mythos" fabric that wraps around passengers for maximum comfort. Finally, audio, video and HVAC systems are easily controlled by a "vehicle system/communication interface" touch control board that is similar in appearance to a telephone keypad.

"The FUSE is a styling exercise that presents a discussion starting point for Scion owners and other Gen Y consumers with an eye towards a versatile sports coupe," said Templin. "Like previous Scion concepts, the FUSE delivers a unique statement about what the Scion brand is all about and where it is headed."

03.22.06 : SCION ANNOUNCES PRICING FOR tC RELEASE SERIES 2.0 – TO BE DISPLAYED AT THE 2006 NEW YORK INTERNATIONAL AUTO SHOW

TORRANCE, Calif., March 22, 2006 -- Scion, of Toyota Motor Sales, U.S.A., Inc., announced today that the second limited-production Scion for 2006, the tC Release Series 2.0 (tC R.S. 2.0), hits dealer showrooms beginning in mid-April.

The 2006 tC Release Series 2.0 will come in a brilliant Blue Blitz Mica. This limited edition tC features a stainless steel mesh upper and lower front grille and 17-inch alloy wheels that come with a satin metallic finish. The tC’s only factory option, front seat-mounted side airbags and front and rear side curtain airbags, is standard equipment on the R.S. 2.0.

Inside, the tC’s front and rear seats are trimmed with black Alcantara®, a suede-like material that provides passengers better friction grip and is more commonly found in luxury or performance vehicles and on aftermarket racing seats. The tC R.S. 2.0 comes standard with a Pioneer Premium AM/FM/CD audio system with iPod connectivity and color-changing LED display.

A Pioneer six-inch subwoofer with 35-watt maximum power complements the upgraded head unit and is tuned specifically for the tC. This compact subwoofer is mounted in the under-floor storage area, keeping it out of sight and leaving the cargo floor clear. This tC also is equipped with XM Satellite Radio and comes with a paid three-month subscription, wherever XM service is available. An individually numbered brushed stainless steel badge completes the uniqueness of this vehicle.

Only 2,600 units of the tC Release Series 2.0 will be built. The tC Release Series 2.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,960 over the base price of the tC. The base MSRP for the tC starts at $16,300.

A 2006 tC Release Series 2.0 will be on display in the Scion booth at the New York International Auto Show.

10.18.05 : SCION ANNOUNCES SPECIAL SERVICE CAMPAIGN ON SELECTED tCs

TORRANCE, Calif., Oct. 18, 2005 - Toyota Motor Sales (TMS), U.S.A., Inc., will launch a voluntary Special Service Campaign with the National Highway Traffic Safety Administration (NHTSA). The campaign involves certain 2005 and early 2006 model year Scion tC sport coupes in the U.S.

The tC is equipped with a glass wind deflector which tilts upward when the moonroof is opened. In certain 2005 and early 2006 model year tC vehicles, there is a possibility that if impacted by a projectile, such as road debris, while driving with the wind deflector in the upward-tilted position at highway speeds, the wind deflector may shatter and separate from the frame. In the worst case, pieces of the wind deflector glass that have separated from the frame may fall upon the vehicle occupants causing driver distraction and/or injury.

Although Scion has only received three reports from NHTSA, customers may reduce the likelihood of this occurring on their vehicle by not opening the moonroof until the Special Service Campaign modification has been performed.

Scion will mail owners of the involved vehicles a Special Service Campaign notification via first class beginning in late October. Owners are requested to contact their local Scion or Toyota dealer for diagnosis and repair upon receiving their notification. The protective wind deflector laminate installation will be done at no charge to the owners of the vehicle.

Customers with questions or concerns should contact the Scion Customer Experience Center at 1-866-707-2466.

10.17.05 : TRD SUPERCHARGER NOW AVAILABLE FOR SCION tC SPORTS COUPE

TORRANCE, Calif., October 17, 2005 – Toyota Racing Development (TRD) and Scion announced today that a TRD supercharger for the Scion tC sports coupe will be available through dealerships beginning today. The TRD supercharger will help the stock tC’s 160-horsepower engine put out up to 200 horsepower and increase maximum torque up to 13 percent.

This all-new TRD supercharger is compatible with both 2005 and 2006 model year Scion tC sports coupes with manual transmissions. This centrifugal supercharger, which produces seven pounds of boost, was chosen for its compact configuration, ease of installation on the tC and smooth power delivery characteristics.

"The supercharger, when installed by an authorized Scion or Toyota dealer, falls under the same powertrain warranty of five years or 60,000 miles, or the balance of the new car warranty, whichever is greater. When not installed by a dealer, the supercharger is covered by a 12-month, 12,000-mile parts-only warranty.

The manufacturer’s suggested retail price of the TRD supercharger is $3,200, not including installation.

10.05.05 : TOYOTA PRO/CELEBRITY SCION tC MAKES ITS DEBUT AT 2005 CALIFORNIA INTERNATIONAL AUTO SHOW

TORRANCE, Calif., October 5, 2005 - Toyota Motorsports and Scion announced today the Scion tC sports coupe will be the new official vehicle of the Toyota Pro/Celebrity Race. The 2006 Pro/Celebrity Race celebrates the 30th anniversary of this charity event held annually as part of the Toyota Grand Prix of Long Beach Race weekend. It also marks the first time in the race's history that a vehicle other than Celica will be featured.

"Being such an integral part of the Pro/Celebrity race and the Toyota Grand Prix of Long Beach is a great opportunity for Scion and the tC," said Mark Templin, vice president, Scion. "The tC will be right at home and able to showcase its performance capabilities on the historic street course."

The race-ready, identically-prepared tCs will produce 170-horsepower at 5,700 rpm. They will be equipped with performance enhancements that include a DC Sports stainless steel exhaust and ceramic header, Centerforce single-disc racing clutch, Progress Technology racing coil-over shocks and springs, Stop-Tech brakes and full roll cage."

The Scion tC sports coupes are being prepared to debut in time to celebrate the anniversary of one of America's favorite motorsports events," said Les Unger, Toyota national motorsports manager. "The 2006 Toyota Pro/Celebrity Race will feature race-ready Scion tCs in which celebrities will compete for a chance at year-long bragging rights and charity donations made on their behalf. In addition, we are pleased to have recently announced an extension of our title sponsorship of the Toyota Grand Prix of Long Beach through 2010."

The Toyota Pro/Celebrity race has evolved into one of the longest-running, corporate sponsored events of its kind, pitting celebrities from music, sports, television and film against professional drivers. The event benefits "Racing for Kids," a non-profit, national fund-raising program that supports children's hospitals throughout the United States.

Toyota will donate monies, on behalf of each Pro/Celebrity driver, to "Racing for Kids," including additional funds to the race winner's charity of choice. All funding will benefit two hospitals in Southern California, Miller Children's Hospital of Long Beach and Children's Hospital of Orange County (CHOC). In conjunction with the ninth annual "People Pole Award" sponsored by People magazine, an additional donation will be made to the pole winner's preferred charity. Since 1991, Toyota Motorsports has donated more than $1.3 million to children's charity organizations.

The race will be held Saturday, April 8, 2006 on the 1.97 mile, 11-turn street course in downtown Long Beach, Calif., as part of the 32nd Toyota Grand Prix of Long Beach. An all-new Toyota Pro/Celeb Scion tC is currently on display at the California International Auto Show in Anaheim, Calif.

09.30.05 : SCION LAUNCHES ONLINE MACROMEDIA FLASH CONTEST "SCION F8"

TORRANCE, Calif., September 30, 2005 - Scion today announced Scion F8, a new online contest using Macromedia® Flash® Professional 8 software that will reach out to creative computer aficionados. Participants who enter the contest by registering and submitting entries at www.scionF8.com have the chance to win a new 2006 Scion.

"In the past, Scion has invited amateur DJs and emcees to show us their spinning and rapping skills in our 'Free Up Your Mix' and 'Next Up' contests. This time, we want to reach out to artists in the interactive community," said Adrian Si, Scion interactive marketing manager.

The Scion F8 Contest, designed and developed in conjunction with L.A.-based interactive ad agency DNA Studio, is the first of its kind from an automobile manufacturer. It allows contestants to download a 30-day trial version of Macromedia Flash 8 and challenges them to create a unique Flash piece. Contestants must incorporate pre-approved assets that include footage of Scion vehicles, music, logos and images.

Scion and five judges will choose the top 10 entries. The five judges consist of Flash experts who have, in one way or another, influenced this field of design. Entries will be judged on artistic vision and technical merit. The contest launched on September 26, 2005 and contestants have until November 7, 2005 to submit their entry.

In addition to the Grand Prize, there will also be one first prize winner, who will receive a Macromedia Studio 8 package and eight finalists who will receive Scion gift packs that include Scion apparel, bags and accessories.

Flash is the industry standard for creating and delivering effective, rich interactive content to a worldwide audience of more than 600 million users via Macromedia Flash Player. With Flash Professional 8, designers and developers can integrate animation, video, text, audio and graphics into engaging user experiences that span a wide variety of digital devices, from desktops to mobile phones.

'Flash has become ubiquitous in the online world and is a rich, creative outlet," said Si. "We felt this was a great opportunity to connect with developers and designers, and let them express their views of Scion and their personal interests in a unique way."

To view Macromedia Flash demonstrations submitted by the judges and official contest rules, please visit www.scionF8.com.

DNA Studio is a creative shop with clients such as Anheuser-Busch, Sony Pictures, Cingular Wireless, Best Buy, AOL and The Coca-Cola Company. DNA is dedicated to delivering advertising and marketing-driven results through compelling interactive and non-traditional advertising and design. For more on DNA Studio, please visit www.dnastudio.com.

06.03.05 : SCION RACING MAKES ITS DEBUT AT MOROSO MOTORSPORTS PARK

TORRANCE, Calif., June 3, 2005 - Scion is entering the motorsports arena with Scion Racing and has partnered with Sport Compact drag racing stars Christian Rado of WORLD Racing and Leslie Durst of Horizon Motorsports. Rado and Durst, both 29, will campaign Scion tC competition vehicles in a series of NHRA and NDRA national events beginning in 2005. Rado's tC will make its competition debut in the Pro Outlaw Front Wheel Drive (FWD) class at the June 4-5 NDRA Xbox Event at Florida's Moroso Motorsports Park. The 2,000-lb., silver streak mica tC is powered by a racemodified 2.7-liter 3RZFE Toyota engine producing 1,200 horsepower on methanol. The tC race car was recently on display at SEMA's International Auto Salon Show in Atlantic City, N.J. Details on his Pro FWD Scion racer can be seen on his Web site, www.world-racing.com. Christian began racing in 2001, which was the inaugural year for NHRA Sport Compact drag racing. He competed in his WORLD Racing Celica and still holds the Atco Pro FWD track record of 8.478 seconds and 176.14 mph.

Durst, of Long Beach, Calif., Turbo magazine's 2003 Rookie of the Year, has an All-Motor/Pro Stock class competition tC in the works for the 2006 season. The stock 2.4-liter 2AZFE tC engine has been race-modified to produce approximately 320-hp on methanol. This coupe sports a full tube chassis and will be shown at the November 2005 SEMA Show in Las Vegas, Nevada. When completed, Durst expects the All-Motor/Pro Stock tC to run in the high 9-second range.

In just three years at the All-Motor starting line, Durst has scored an impressive run of both high speed and elapsed time records, including clocking the class' first 9-second run and setting the Pomona (Calif.) Raceway track record of 9.934 seconds, both of which were set in 2003. In 2004, she set top speed runs of 132.88 mph and 130.28 mph at NHRA events in Englishtown, N.J., and Las Vegas, respectively. She has a racing partnership with her dad, Mike Durst, who also serves as her crew chief.

03.23.05 : SCION ANNOUNCES THE FIRST LIMITED EDITION tC

NEW YORK, March 23, 2005 - The Scion tC sports coupe, on sale since July 2004, takes on a whole new personality as a limited edition. The 2005 tC Release Series 1.0 is on display during media days at the 2005 New York International Auto Show.

The 2005 tC Release Series 1.0 is the fourth limited edition vehicle for Scion. The tC Release Series sits on P225/40ZR18 tires wrapped around 18-inch Enkei alloy wheels with a dark graphite finish. The front fascia receives unique upper and lower grilles. Underneath the hood, a battery tie down, billet oil filler cap and front strut tie bar – all red – add a touch of color to the engine bay. Black sport seats with red highlights carry the Absolutely Red exterior into the passenger cabin. A cargo mat and brushed aluminum Release Series 1.0 door sills come standard.

Embroidered tC Release Series 1.0 carpeted floormats and a small numbered plaque applied to the interior of each Release Series car add to the uniqueness of the limited edition.

Only 2,500 units of the tC Release Series 1.0 will be available at Scion dealers nationwide beginning in April. The tC Release Series 1.0 model will carry a manufacturer’s suggested retail price (MSRP) of $1,775 over the base price of the tC. Joining the Absolutely Red tC on display at the show is the 2005 xB Release Series 2.0. All xB Release Series 2.0 vehicles have an eye-catching, bright Solar Yellow exterior. Exterior features include color-keyed side mirrors with integrated turn signal indicators, color-keyed rear spoiler, a tunable sport muffler and a metal sport mesh grille.

Inside, stainless steel xB Release Series 2.0 appliqués line the door sills, and black fabric with yellow accents are designed to match the brilliant yellow exterior paint. As a reminder of the exclusivity of this vehicle, a small numbered plaque is applied to the interior of each Release Series car.

Scion will only produce 2,500 units of the xB Release Series 2.0. This second limited edition xB carries an MSRP of $1,375 over the base price of the xB and is currently available at dealerships nationwide.

The xB Release Series 2.0 is on display in Level 1 at the Javits Convention Center.

03.09.05 : SCION VIDEOGAME TOURNAMENT? PLAY SOME GAMES, WIN A SCION!

Starting March 19, the National VGL Console Video Gaming Tournament Tour (or NVGLCVGTT) will kick off at Scion dealerships in 37 different cities throughout the U.S.

http://cars.ign.com/articles/594/594659p1.html

01.10.05 : SCION ANNOUNCES THIRD LIMITED EDITION VEHICLE - THE 2005 xB RELEASE SERIES 2.0

TORRANCE, Calif., Jan. 10, 2005 -- Scion, from Toyota Motor Sales, U.S.A., Inc., announced today that a limited-production xB Release Series 2.0 will go on sale this March.

The 2005 xB Release Series 2.0 is the third limited edition vehicle for Scion, and like its predecessors - the Hot Lava xB Release Series 1.0 and the Absolutely Red xA Release Series 1.0 - this xB will offer unique interior and exterior appearance enhancements.

All xB Release Series 2.0 vehicles will have an eye-catching, bright Solar Yellow exterior. Exterior features include color-keyed side mirrors with integrated turn signal indicators, color-keyed rear spoiler, a tunable sport muffler and a metal sport mesh grille.

Inside, stainless steel xB Release Series 2.0 appliqués line the door sills, and black fabric with yellow accents are designed to match the brilliant yellow exterior paint. As a reminder of the exclusivity of this vehicle, a small numbered plaque will be applied to the interior of each Release Series car.

Only 2,500 units of the xB Release Series 2.0 will be available at Scion dealers nationwide. The xB Release Series 2.0 model will carry a manufacturer's suggested retail price of $1,375 over the base price of the xB.

08.03.04 : SCION ANNOUNCES FIRST FULL MONTH OF NATIONWIDE SALES FOR SCION xA, xB AND ALL-NEW tC

TORRANCE, Calif., August 3, 2004 - Scion, the new line of cars from Toyota Motor Sales (TMS), U.S.A., Inc., reported July sales of 14,793 units. July represented the first full month of nationwide sales for all three Scion vehicles - the xA subcompact, xB urban utility vehicle and the all-new tC sports coupe. Calendar-year-to-date sales for Scion totaled 46,016.

"The Scion business model has gone national and it's off to a great start," said Jim Farley, vice president of Scion. "The combination of upscale products at affordable prices served up in a buyer-friendly environment is striking a chord with consumers."

The 160-horsepower tC sports coupe, designed exclusively for Scion and the U.S. market, posted July sales of 6,297 units. The Scion xB enjoyed a best-ever month with 5,815 units sold, while xA sales remained steady at 2,681 units.

05.25.04 : SCION tC: YOUTHFUL LOOKS, TOYOTA ENGINEERING

The new Scion tC offers the best of all worlds: Toyota engineering, Lexus-like refinement and a fun-quotient tailor-made for Generation Y.

http://wardsauto.com/ar/auto_scion_tc_youthful/index.htm

03.02.04 : BEST GAS MILEAGE CARS

These cars top the rankings in the United States Department of Energy and Environmental Protection Agency's 2004 Fuel Economy Guide. These are the cars that got the best gas mileage, according to government tests...

http://money.cnn.com/pf/features/lists/gasmileage/

03.02.04 : SCION REPORTS STRONG FEBRUARY AFTER BEGINNING NATIONAL ROLLOUT

TORRANCE, Calif., March 2, 2004 - Scion, the new car marque from Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 4,544 units, after almost a full month of sales in 24 states. The sleek xA hatchback posted sales of 1,409 units, while the boxy xB urban utility vehicle reported sales of 3,135 units. Scion was created to suit the demands of an emerging culture of influential new car buyers known as Generation Y.

"Our launch in California nine months ago helped us make improvements in the dealership experience, training methods, grassroots marketing and accessory development for this second phase in our three-phase launch," said Jim Farley, Scion vice president. "What we learn in this phase will help us in June when we go on sale nationally, along with the release of our third car, the tC sports coupe."

Scion has been on sale in California since June 9, 2003 and began its national rollout on February 3, 2004 with sales in the Gulf States, Southeast and East Coast regions. Scion's two products, the xA and the xB, are currently on sale in a total of 497 dealerships in California, Texas, Arkansas, Oklahoma, Louisiana, Mississippi, Alabama, Georgia, Florida, South Carolina, North Carolina, West Virginia, Virginia, Washington DC, Maryland, Pennsylvania, Delaware, New Jersey, New York, Connecticut, Rhode Island, Massachusetts, Vermont, New Hampshire and Maine.

"For Toyota, Scion is a laboratory for change," continued Farley. "We will evolve according to what we hear from our dealers and from the trendsetters of Gen Y to ensure continuous improvement of the entire brand experience."

02.03.04 : ORLANDO GRADUATE STUDENT WINS NEW SCION xB AND $5,000 IN ACCESSORIES. SOUTHEAST TOYOTA DISTRIBUTORS LAUNCHES ALL-NEW PRODUCT LINE

Deerfield Beach, Fla. - Southeast Toyota Distributors, LLC (SET) today announced the launch of an all-new vehicle product line called Scion and the recipient of its Win a Scion Sweepstakes. Clayton Yonce, 23, of Orlando, Fla., has won a Scion xB and $5,000 to customize it with Scion-installed accessories. The xB is one of two, exciting new Scion models going on sale today at 105 Scion dealerships throughout the southeast.

A prize patrol surprised Yonce at his Orlando area home with a 2004 Scion xB, valued at $13,680, and a voucher for $5,000 to spend as he wishes accessorizing the car and "making it his own." Yonce will choose from a wide array of more than 70 interior and exterior accessories such as a rear spoiler, color steering wheel, bazooka subwoofer and an illuminated cup holder. The SET accessories will be installed at its vehicle processing facility in Jacksonville, Fla. More than 20,000 people entered to win the xB, and an xA that will be awarded later in February, through a sweepstakes geared to attract youthful, trendsetting consumers.

Yonce, a graduate student and teaching assistant at the University of Central Florida said, "This is about the best thing that could have happened! My car has more than 165,000 miles on it, so I could certainly use a new set of wheels. There's nothing like the new Scion - I really like it because it's different. Plus, it has a great sound system."

Yonce, who is working on his master's degree in industry organizational psychology, registered for the Scion Sweepstakes when a friend e-mailed him a link to the application. In addition to the on-line registration process, "street teams" drove the new vehicles to various events throughout the southeast and gathered applications.

"The immediate success of Scion generated a major buzz throughout the country when it was launched in California last year and we anticipate the same reaction in the southeast," said SET's Vice President Scion Implementation David Vincent. "Giving away a vehicle through the Sweepstakes is our way of saying thanks to the thousands of consumers who have shown interest in the brand. Clayton is the perfect example of the customer we're trying to reach - he's young, Web savvy, and is really looking forward to customizing his xB to reflect his own personality. The accessories package will allow him to personalize his car which will be unlike any other on the road today."

Scion, which means "descendant," is a new automotive brand presented by Toyota Motor Sales, U.S.A., Inc. Beginning today, the Scion xA and xB models will be available in Florida, Georgia, Alabama and North and South Carolina. A third model, the tC, will be available in June. Scion will be sold at participating Toyota Scion dealerships, from specially designed and dedicated showrooms within the stores or from free-standing showrooms on the dealer's lot. Scion also features its own unique badge or logo which can be viewed at www.scion.com.

Scion offers distinctive products and a unique sales process that represents a whole new culture for Toyota. A new buying process will reveal a straightforward, easy-to-understand approach. Its "Pure Price" solution and affordability makes it the perfect choice for its intended youthful buyers. The base MSRP (manufacturer's suggested retail price) for manual transmission excluding freight starts at $13,680 for an xB and $12,480 for an xA.

Unique styling, incredible interior space and versatility are synonymous with Scion. Both the xA and xB come packed with a high level of standard interior and exterior features that make them fun to drive including a custom-built Pioneer AM/FM/CD audio system with six speakers and Scion Sound Processing (SSP) made especially for Scion with a CD player that reads MP3 files and a head unit that's satellite radio capable, choice of three wheel cover designs, fender-mounted turn indicators, air conditioning, power windows, power steering, power door locks, power mirrors, cargo area cover, sport bucket front seats and 60/40 split folding rear seats, anti-lock brakes, tilt steering wheel, and intermittent front wipers.

Both the xA and xB models are equipped with a 1.5 liter engine. Scion comes with the same great warranty that customers have come to expect from Toyota including basic coverage of three years/36,000 miles, Powertrain coverage of five years/60,000 miles and corrosion/perforation coverage of five years/unlimited miles.

Southeast Toyota Finance offers attractive and affordable financing options designed for Scion customers, including young buyers with little or no established credit. Basic financing information is available at www.scion.com.

Attention to detail and a commitment to safety ensure that Scion meets a high standard. Some standard safety features include driver and passenger front airbags, driver and passenger three-point seatbelts, anti-lock brakes, three-across rear headrests, three-across three-point rear seat belts, and a first aid kit. Scion xA is one of the few subcompacts that offers side curtain airbags.

For more information about Scion visit its Web site at www.scion.com or call Scion Customer Experience at 1-866-70-SCION, Monday through Friday between 9:00 a.m. and 8:30 p.m. EST.

Ranked first among Toyota's American distributors in sales and customer satisfaction, Southeast Toyota Distributors, LLC, (SET) (www.buyatoyota.com) is the largest, exclusive franchised distributor of Toyotas in the world. The company distributes vehicles, parts and accessories to 166 Toyota dealerships in Alabama, Florida, Georgia, and North Carolina and South Carolina. Major divisions include Vehicle Processing, Parts Supply and Distribution, and Parts and Service Support and are located in Deerfield Beach and Jacksonville, Fla. and Commerce, Ga. Headquartered in Deerfield Beach, SET is a subsidiary of JM Family Enterprises, Inc., a $7.6 billion diversified automotive corporation ranked by Forbes magazine as the 15th-largest privately held company in the U. S. and by a survey in Fortune magazine as one of the 100 Best Companies to Work for in America.

To view Yonce's reaction to his winnings visit: http://www.jmfamily.com/scion_sweepstakes.zip

01.16.04 : DETROIT AUTO SHOW 2004 - HIGHLIGHTS

In June, the Gen Y-oriented Scion marque from Toyota will be rolled out throughout the US. And alongside the xA hatch and the xB, er, box, there will be the tC coupe...

http://archive.cardesignnews.com/a